20+ years of experience helping brands define what they stand for, and how to engage with the right audiences. I have senior level experience across many categories but most notably FMCG, Telecommunications, Pharmaceutical, Tourism and Retail. I have nearly 14 years experience in managing and mentoring digital strategy teams and integrating digital into all facets of communications planning. I'm a creative and lateral thinker with a flair for story telling. I use a combination of data analysis and consumer behaviour to develop insight and deliver a recommended business strategy. I believe the best solutions arrive via an inclusive process that encourages group ownership of ideas.