Rachael Lonergan

20+ years of experience helping brands define what they stand for, and how to engage with the right audiences.I have senior level experience across many categories but most notably FMCG, Telecommunications, Pharmaceutical, Tourism and Retail. I have nearly 14 years experience in managing and mentoring digital strategy teams and integrating digital into all facets of communications planning.I'm a creative and lateral thinker with a flair for story telling. I use a combination of data analysis and consumer behaviour to develop insight and deliver a recommended business strategy. I believe the best solutions arrive via an inclusive process that encourages group ownership of ideas.