Former Ten GM Louise Barrett Joins News Corp

Former Ten GM Louise Barrett Joins News Corp

News Corp Australia has announced the appointment of Louise Barrett to the newly-created role of executive general manager of network partnerships as part of the media giant’s new network sales leadership model.

B&T Magazine
Posted by B&T Magazine

Barrett was formerly the executive general manager of Network Ten, and has previously held senior sales roles at Nine Entertainment Co. and Bauer Media.

She will be responsible for managing the company’s key existing network client relationships and will commence her new role on 3 October.

Barrett said she was thrilled to be part of the News Corp team.

“News is a dynamic, fast-moving business with a clear strategy and direction for its future under the current leadership, and I’m so excited to be a part of it,” she said.

News Corp is also looking to recruit an executive general manager of network sales, with a decision to be announced shortly.

Both of these new roles will report to Damian Eales, managing director of metro and regional publishing at News Corp.

Michael Miller, executive chairman of News Corp Australasia, said having a sales leadership structure that reflects the ever-changing media market is key.

“Louise is one of the best connected and most well-respected names in Australian media, and she will bring great energy and expertise in this critical role,” he said.

The establishment of News Corp’s new network model follows the decision last month by former chief commercial officer Sharb Farjami to leave the company.