Australian digital Agency Online Circle Digital has released Australian-first Instagram Performance Report. The findings show that despite brands and businesses jumping on the photo-app bandwagon, it’s all about the social media influencers.
Instagram is one of the world’s largest mobile ads platforms, with a community of more than 400 million globally and approximately six million registered users in Australia.
The research demonstrates that Instagram influencers have more followers and engagement than brands like Quicksilver, Lorna Jane, Tony Bianco and Cotton On.
Lucio Ribeiro, lead strategist at Online Circle Digital, commented on the study: “Influencers are becoming the new superstars. There’s a great opportunity for brands to select and connect with them to act as cultural megaphones.
“With millions of Australians using the platform every day, Instagram can’t be ignored as a viable communication channel for businesses.
“Some businesses have understood and incorporated visual occasions and moments into their communication turning their advertising into native content. Content that blends in. Content that makes viewers feel something. Content that transports people”.