Lucio Dias Ribeiro

My colleagues and clients describe me as a Marketer, Strategist, Creative, Guru, Mentor, Tech. They call me Passionate, Curious, and sometimes Impatient. I get called these things and more. I'm a passionate and ambitious marketer with a never-ending intellectual curiosity with a need to move ideas into action. Diverse background, starting with Law where I began my career working with advertising and later pivoting to advertising and marketing. I am an internationally experienced marketer as well as a guest lecturer, speaker, and media commentator. A natural connector of people. I am unconditionally committed to developing teams and individuals and instil the belief I am the leader that can make a lasting difference in their lives, of our clients and ultimately society. In my years in advertising and marketing, I have mentored many of my staff, colleagues, and students. I'm fascinated by behavioral psychology and its effects in leadership and in marketing. I'm thrilled when I can leverage cultural insights to inform and instruct creative marketing strategies, innovations, and partnerships. Feel most comfortable in agile, fast-paced, action driven environments. Founded 2 companies, a SAAS (Social Pulse) and a Marketing service, Online Circle Digital where I'm currently the MD. In my career, I have worked with P&G, Unilever, Renault, Mastercard, Mondelez, Parmalat, Schweppes, Cadbury, AGL Energy, Target, Mercedes-Benz and more. Judge for the AME, NY Festival, and Hive Festival. Confident speaker and keynote presenter, addressing audiences at AdTech, Adma, Unilever's Media Summit, AMI Future Leaders, Social Data Week, OC Digital Academy. I have given guest lectures at RMIT and General Assembly in Melbourne and many times have presented along side with my clients to their marketing and business conferences. Passionate about making a difference in the world via education, technology, animal welfare, good food and learning anything as much as I can.
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