Luxury automaker Mercedes-Benz has launched a promotion via Online Circle Digital to kick off 50 years of its AMG performance brand.
The campaign, titled ‘AMG Snow – An unparalleled challenge’, incorporates a website supported by social and search (with more executions to come), and will take one winner and a friend to the 2017 edition of the AMG Snow event in Queenstown, New Zealand.
The winner and their plus-one will get the chance to drive Mercedez-Benz AMG sports cars for a full day in the alpine location. The competition prize also includes return airfares and hotel accomodation.
Lucio Ribeiro, lead strategist at Online Circle Digital, said: “Every year, Mercedes-Benz brings this fantastic event to their customers and fans. We wanted to give more people the opportunity to share in this once-in-a-lifetime experience with AMG, giving them the chance to catch a glimpse of an incredibly unique event.”
Stephanie Leon, digital marketer at Mercedes-Benz Australia and New Zealand, said the event is an occasion that many AMG customers wait all year for.