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Reading: Brands Might Love Instagram But Influencers Still Dominate The Platform
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B&T > Media > Brands Might Love Instagram But Influencers Still Dominate The Platform
Media

Brands Might Love Instagram But Influencers Still Dominate The Platform

Lucio Dias Ribeiro
Published on: 3rd November 2015 at 10:45 AM
Lucio Dias Ribeiro
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Australian digital Agency Online Circle Digital has released Australian-first Instagram Performance Report. The findings show that despite brands and businesses jumping on the photo-app bandwagon, it’s all about the social media influencers.

Instagram is one of the world’s largest mobile ads platforms, with a community of more than 400 million globally and approximately six million registered users in Australia.

The research demonstrates that Instagram influencers have more followers and engagement than brands like Quicksilver, Lorna Jane, Tony Bianco and Cotton On.

Instagram report 1 Instagram report 2 Instagram report 3 Instagram report 4

Lucio Ribeiro, lead strategist at Online Circle Digital, commented on the study: “Influencers are becoming the new superstars. There’s a great opportunity for brands to select and connect with them to act as cultural megaphones.

“With millions of Australians using the platform every day, Instagram can’t be ignored as a viable communication channel for businesses.

“Some businesses have understood and incorporated visual occasions and moments into their communication turning their advertising into native content. Content that blends in. Content that makes viewers feel something. Content that transports people”.

Click here for the full report.

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By Lucio Dias Ribeiro
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My colleagues and clients describe me as a Marketer, Strategist, Creative, Guru, Mentor, Tech. They call me Passionate, Curious, and sometimes Impatient. I get called these things and more. I'm a passionate and ambitious marketer with a never-ending intellectual curiosity with a need to move ideas into action. Diverse background, starting with Law where I began my career working with advertising and later pivoting to advertising and marketing. I am an internationally experienced marketer as well as a guest lecturer, speaker, and media commentator. A natural connector of people. I am unconditionally committed to developing teams and individuals and instil the belief I am the leader that can make a lasting difference in their lives, of our clients and ultimately society. In my years in advertising and marketing, I have mentored many of my staff, colleagues, and students. I'm fascinated by behavioral psychology and its effects in leadership and in marketing. I'm thrilled when I can leverage cultural insights to inform and instruct creative marketing strategies, innovations, and partnerships. Feel most comfortable in agile, fast-paced, action driven environments. Founded 2 companies, a SAAS (Social Pulse) and a Marketing service, Online Circle Digital where I'm currently the MD. In my career, I have worked with P&G, Unilever, Renault, Mastercard, Mondelez, Parmalat, Schweppes, Cadbury, AGL Energy, Target, Mercedes-Benz and more. Judge for the AME, NY Festival, and Hive Festival. Confident speaker and keynote presenter, addressing audiences at AdTech, Adma, Unilever's Media Summit, AMI Future Leaders, Social Data Week, OC Digital Academy. I have given guest lectures at RMIT and General Assembly in Melbourne and many times have presented along side with my clients to their marketing and business conferences. Passionate about making a difference in the world via education, technology, animal welfare, good food and learning anything as much as I can.

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