Australian digital Agency Online Circle Digital has released Australian-first Instagram Performance Report. The findings show that despite brands and businesses jumping on the photo-app bandwagon, it’s all about the social media influencers.
Instagram is one of the world’s largest mobile ads platforms, with a community of more than 400 million globally and approximately six million registered users in Australia.
The research demonstrates that Instagram influencers have more followers and engagement than brands like Quicksilver, Lorna Jane, Tony Bianco and Cotton On.
Lucio Ribeiro, lead strategist at Online Circle Digital, commented on the study: “Influencers are becoming the new superstars. There’s a great opportunity for brands to select and connect with them to act as cultural megaphones.
“With millions of Australians using the platform every day, Instagram can’t be ignored as a viable communication channel for businesses.
“Some businesses have understood and incorporated visual occasions and moments into their communication turning their advertising into native content. Content that blends in. Content that makes viewers feel something. Content that transports people”.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]