Brands Might Love Instagram But Influencers Still Dominate The Platform

Brands Might Love Instagram But Influencers Still Dominate The Platform

Australian digital Agency Online Circle Digital has released Australian-first Instagram Performance Report. The findings show that despite brands and businesses jumping on the photo-app bandwagon, it’s all about the social media influencers.

Instagram is one of the world’s largest mobile ads platforms, with a community of more than 400 million globally and approximately six million registered users in Australia.

The research demonstrates that Instagram influencers have more followers and engagement than brands like Quicksilver, Lorna Jane, Tony Bianco and Cotton On.

Instagram report 1 Instagram report 2 Instagram report 3 Instagram report 4

Lucio Ribeiro, lead strategist at Online Circle Digital, commented on the study: “Influencers are becoming the new superstars. There’s a great opportunity for brands to select and connect with them to act as cultural megaphones.

“With millions of Australians using the platform every day, Instagram can’t be ignored as a viable communication channel for businesses.

“Some businesses have understood and incorporated visual occasions and moments into their communication turning their advertising into native content. Content that blends in. Content that makes viewers feel something. Content that transports people”.

Click here for the full report.




Please login with linkedin to comment

Gameshow neighbours

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.