Fairfax Media will launch online destination ExecutiveStyle.com.au for stylish and aspirational Aussie men early next year due to overwhelming audience and advertiser demand.
ExecutiveStyle.com.au will build on the content of ExecutiveStyle, Fairfax Media’s dedicated men’s style bible that launched in 2008 and is a much loved section in The Sydney Morning Herald, The Age, The Canberra Times, BrisbaneTimes.com.au and WAToday.com.au.
The new online adaptive site will feature premium video content with a heavy social presence, and new environments on fine drinks and dining, high-end property, watches and jewellery to satisfy audience interest and demand from the luxury advertising sector.
“ExecutiveStyle.com.au will be a high-end lifestyle destination for men who appreciate the good things in life. Its content will inspire success with a diverse mix of intelligent and sophisticated luxury, lifestyle and style content for the Australian Man,” said ExecutiveStyle national editor Steve Colquhoun.
“It’s the perfect time for ExecutiveStyle to step out into a bigger, brighter new home with an exciting bespoke website. More sections and a greater reach, and new solutions for advertisers, will build on our existing success and further cement ExecutiveStyle as the go-to destination for luxury, style and refinement.”
The site will offer advertisers access to an aspirational audience through new content marketing solutions, video, digital ad units and the opportunity to own exclusive environments.