Fairfax Media’s The Age today unveiled a fresh new look for readers and new high-impact formats for advertisers.
The new digital platform – accessible at www.theage.com.au – delivers a cleaner, faster news experience, immersive storytelling and advertising innovation across mobile, desktop and tablet.
Using the new “shortlist” feature, readers can switch between devices throughout the day and enjoy a seamless and deeply engaging reading experience. Streamlined navigation prioritises news and clearly signposts sections, and content discovery is improved with longer story introductions.
New ad formats create a canvas for advertisers to bring brands to life. Advertisers can work creatively and collaboratively with Fairfax to reach large premium audiences using a range of new rich media ad formats, including VR, AR, AI, voice and 360 video.
Fairfax Media’s managing director of Australian Metro Publishing, Chris Janz, said: “The launch of The Age on our new publishing platform – soon to be followed by The Sydney Morning Herald – puts Fairfax at the forefront of digital publishing. We’re delivering a market-changing vision that prioritises reader experience and connects advertisers to our audiences in highly impactful ways.”
The Age editor Alex Lavelle said: “It’s a privilege to work on bringing the next iteration of Melbourne’s iconic masthead to our readers. We’ve been part of the Victorian conversation for 164 years and today’s relaunch of The Age shows we’re continually evolving to remain at the heart of their digital news experience.”
The Age‘s new design is based on extensive consumer research and global best practice, as well as audience and advertiser feedback from the Brisbane Times’ relaunch last August.