Facebook Launches “Lite” App For Emerging Users With Slow Connection

Kiev, Ukraine - May 20, 2013 - A social media logotype collection of well-known social network brand's placed on modern computer keyboard. Include Facebook, YouTube, Twitter, Google Plus, Instagram and more other logos.
SHARE
THIS



Facebook Lite – a simplified version of the original Facebook app- has launched for Android users with slower internet connections.

Vijay Shankar, product manager for Facebook Lite, said that the new version will “use less data and works well across all network conditions. More than a billion people around the world access Facebook from a range of mobile devices on varying networks. In many areas, networks can be slow and not able to support all the functionality found in Facebook for Android.”

The app is designed specifically for use in countries where the wireless networks are slow and thus not able to handle all of the features in the regular Android version of the app.

The platform is less than IMB so it’s faster to install and quicker to load. Facebook Lite still has the core experiences like News Feed, status updates, photos, notifications etc. Over the next few weeks, Facebook Lite will become available in parts of Asia, Latin America, Africa and Europe.

A recent eMarketer study found that more than one billion users will access the Facebook platform each month from their mobiles in 2015. By 2019, near 90 per cent of all Facebook users will regularly access the Facebook platform via mobile.

 

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]