The Equality Campaign Calls On Politicians To Do Their Job, via The Royals

The Equality Campaign Calls On Politicians To Do Their Job, via The Royals
SHARE
THIS



Australian values support a fair go for all, but not when it comes to marriage. A new campaign for The Equality Campaign, created by The Royals, is calling on Australian politicians to do their job and hold a parliamentary vote to make marriage equality legal.

The campaign, titled “It’s Only Fair”, features members of the LGBTI community who selflessly dedicate themselves to aiding and supporting society – a Royal Australian Navy veteran, a nurse, a doctor, a firefighter and a lifesaver – while being denied the right to marry.

It consists of a TVC, out-of-home, social components and a website, with messages including “We can make the ultimate sacrifice but we can’t make the ultimate commitment” and “We can hold a life in our hands but we can’t ask for our partner’s hand”.

With two thirds of Australians believing everyone should be able to marry the person they love, regardless of sexual orientation, The Equality Campaign is aiming to further galvinise public support for the issue to encourage politicians to do their job as they return to Canberra for the first sitting of the new year.

The campaign encourages the public to visit The Equality Campaign website to send a message to their local MP voicing their support on the issue.

The Royals creative partner Nick Cummins said: “We will have marriage equality in Australia, it is just a matter of when. I believe that one of the ways we can achieve this faster is through communication. Communication between Australians and their politicians, communication between friends and family members. So it has been incredibly fulfilling to be able to help the team at The Equality Campaign keep this conversation going. We couldn’t have done this without the amazing team on this job going above and beyond to help. The team at Finch with Marge and Chris leading the charge and Toby Dixon on stills. I encourage you to go to the website and leave your message and we will get it to your politician and get this job done.”

Tiernan Brady, executive director at The Equality Campaign, said: “The majority of Australians and MPs support marriage equality and the time has come for the federal parliament to act and deliver this straightforward reform. With this campaign we call on all MPs to recognise that this is about equality for all Australians, who already make this a better country for us all with their sacrifice and contribution to the community.”

ENTICE Landscape_2732x768 APN_SupersiteDigiPanel_1248x320 oOH ShopaLive_1080x1920 LocateVenueLandscape_1280x720 LocateCafeLanscape_1280x720

The Equality Campaign is a not-for-profit organisation with no affiliation to any political party.

CREDITS

Client: The Equality Campaign
Executive Director: Tiernan Brady
Media Director: Helen Ross-Browne, Kirk Marcolina
Communications Director: Clint McGilvray
Creative Producer: Leah Newman

Agency: The Royals
Managing Partner: Dan Beaumont
Creative Partner: Nick Cummins
Strategy Director: Clare La Palombara
Senior Creative: Alberto Talegon
Senior Creative: Gareth Sweet
Art Director: Dom Meehan
Integrated Producer: Rene Shalala
Senior Account Manager: Kelso Winnick

Production Company: Finch Company
Director: Chris Nelius
Founder: Robert Galluzzo
Managing Director: Corey Esse
Producer: Marge McInnes

Photographer: Toby Dixon

Sound: Song Zu
Composer: Ramesh Sathiah

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]