The Equality Campaign Calls On Politicians To Do Their Job, via The Royals

The Equality Campaign Calls On Politicians To Do Their Job, via The Royals
SHARE
THIS



Australian values support a fair go for all, but not when it comes to marriage. A new campaign for The Equality Campaign, created by The Royals, is calling on Australian politicians to do their job and hold a parliamentary vote to make marriage equality legal.

The campaign, titled “It’s Only Fair”, features members of the LGBTI community who selflessly dedicate themselves to aiding and supporting society – a Royal Australian Navy veteran, a nurse, a doctor, a firefighter and a lifesaver – while being denied the right to marry.

It consists of a TVC, out-of-home, social components and a website, with messages including “We can make the ultimate sacrifice but we can’t make the ultimate commitment” and “We can hold a life in our hands but we can’t ask for our partner’s hand”.

With two thirds of Australians believing everyone should be able to marry the person they love, regardless of sexual orientation, The Equality Campaign is aiming to further galvinise public support for the issue to encourage politicians to do their job as they return to Canberra for the first sitting of the new year.

The campaign encourages the public to visit The Equality Campaign website to send a message to their local MP voicing their support on the issue.

The Royals creative partner Nick Cummins said: “We will have marriage equality in Australia, it is just a matter of when. I believe that one of the ways we can achieve this faster is through communication. Communication between Australians and their politicians, communication between friends and family members. So it has been incredibly fulfilling to be able to help the team at The Equality Campaign keep this conversation going. We couldn’t have done this without the amazing team on this job going above and beyond to help. The team at Finch with Marge and Chris leading the charge and Toby Dixon on stills. I encourage you to go to the website and leave your message and we will get it to your politician and get this job done.”

Tiernan Brady, executive director at The Equality Campaign, said: “The majority of Australians and MPs support marriage equality and the time has come for the federal parliament to act and deliver this straightforward reform. With this campaign we call on all MPs to recognise that this is about equality for all Australians, who already make this a better country for us all with their sacrifice and contribution to the community.”

ENTICE Landscape_2732x768 APN_SupersiteDigiPanel_1248x320 oOH ShopaLive_1080x1920 LocateVenueLandscape_1280x720 LocateCafeLanscape_1280x720

The Equality Campaign is a not-for-profit organisation with no affiliation to any political party.

CREDITS

Client: The Equality Campaign
Executive Director: Tiernan Brady
Media Director: Helen Ross-Browne, Kirk Marcolina
Communications Director: Clint McGilvray
Creative Producer: Leah Newman

Agency: The Royals
Managing Partner: Dan Beaumont
Creative Partner: Nick Cummins
Strategy Director: Clare La Palombara
Senior Creative: Alberto Talegon
Senior Creative: Gareth Sweet
Art Director: Dom Meehan
Integrated Producer: Rene Shalala
Senior Account Manager: Kelso Winnick

Production Company: Finch Company
Director: Chris Nelius
Founder: Robert Galluzzo
Managing Director: Corey Esse
Producer: Marge McInnes

Photographer: Toby Dixon

Sound: Song Zu
Composer: Ramesh Sathiah

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]