ELLE Shoots Cover & Editorial On iPhone 7 Plus In Aussie First

  • ELLE iPhone 7 shoot [1]
  • ELLE iPhone 7 shoot [2]
  • ELLE iPhone 7 shoot [3]
  • ELLE iPhone 7 shoot [4]
  • ELLE iPhone 7 shoot [5]
1 / 5

ELLE Australia has become the first local magazine to shoot both its cover and fashion editorial using Apple’s iPhone 7 Plus.

Australian creative and influencer Margaret Zhang is the cover star for the June issue, which was shot by fashion photographer Georges Antoni at sunset on Sydney’s Bondi Beach using iPhone 7 Plus in portrait mode.

Justine Cullen, editor-in-chief of ELLE Australia, said: “Since launch, ELLE Australia has always been the place where fashion meets pop culture and innovation, and nowhere is that junction more apparent than with this beautiful cover.

“Our phones these days are not only the truly ‘must-have’ accessory – they’re also an extension of who we are. We are thrilled to bring this Australian first to life.”

On using the iPhone 7 Plus, Antoni said: “One thing that struck me was how liberating it was to shoot and not worry about lenses, tripods, tethering to the computer, etc.

“It’s also such an interesting dynamic to see how the public are so conditioned to seeing people shooting on their phones that they don’t really take notice, so the shoot could happen in a much more stealth way.”

The June issue of ELLE Australia goes on sale on May 29.




Please login with linkedin to comment

iPhone 7 Marin Software APC OK!

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]