Day-Night Test Proves Rating Winner For Nine & Cricket Australia

Day-Night Test Proves Rating Winner For Nine & Cricket Australia
SHARE
THIS



The first-ever day-night Test that just finished in Adelaide overnight has proven a winner for fans and TV ratings.

The much-maligned Kiwis managed to make a right fist of the game and it finished in dramatic circumstances last night (albeit in just three days).

Broadcaster Nine will be crowing about the result with 1,670,000 metro viewers tuning in to last night’s session according to OzTam figures.

In even better news for Cricket Australia and Nine, the three days were played to nearly sell-out crowds (120,000 people) – a marked improvement on the first two Tests that got crowd totals of 55,000 over the five days in Brisbane and 40,000 over the five days in Perth.

However, what this means for the game itself and the day-night concept remains to be seen. The low scores in the Adelaide Test – both teams barely managed to get passed 200 – wouldn’t have endeared the concept to players while Nine and its sponsors would’ve hardly been happy with the game finishing within the three-days.

It is believed the new pink ball and players adjusting to the evening conditions meant the match was stacked in the bowlers’ favour and prejudiced teams batting at night.

There had been reports that players themselves were none to thrilled about the concept and agreed to the Adelaide Test reluctantly.

However, many advocates of the game have come out in favour of the concept saying it is the only thing that can save Test cricket. Former captain Steve Waugh recently telling B&T that interest in Tests is waning the cricketing world over bar Australian and England.

“I think Test cricket at night will be great and the big picture is that Test cricket is dying in a lot of other countries. If we don’t do something to rejuvenate it then we may not have Test cricket. Sure, it’s still strong in Australia and England but other countries aren’t watching it. You can’t just sit back and watch it die and not do anything about it, and it’s great that Australia has taken a lead with this,” Waugh said.

As yet, there are no immediate plans for more day-night Tests with the upcoming series against the West Indies (with games in Hobart, Melbourne and Sydney) all slated as daytime only affairs.

 

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]