Clemenger BBDO Sydney has paired up with The Glue Society to give Aussie drinkers a glimpse at what happens to your favourite late night kebab store during the horrible month of Dry July.
Together with The Glue Society’s Paul Bruty, Song Zu and one of Opera Australia’s brightest young tenors, John Longmuir, Clemenger BBDO Sydney has released the ‘Kebab Shopera’ for not-for-profit organisation, Dry July. The spot follows a kebab shop owner who laments the fact his late-night customers are taking a month off the booze.
Dry July realises that convincing people to give up the booze is no easy task, and that often the obvious health and financial benefits are simply not enough of an incentive to take part.
Executive creative director Paul Nagy said, “Let’s be brutally honest, most Australians would rather choose to sit through another 12 months of election campaigning than go 31 days without alcohol.
“The Kebab Shopera aims to appeal directly to younger adults and help make Dry July feel like an accustomed habit.”
Brett Macdonald, co-founder & CEO of Dry July, added, “Dry July is much more than giving up alcohol for a month. It’s the chance to help people affected by cancer by raising funds to make their lives more comfortable.
“I think the Kebab Shopera reminds everyone that it’s just a month without alcohol and by taking part, (almost) everybody wins!”
Client: Dry July Foundation Co-Founder & CEO: Brett Macdonald
Marketing Manager: Libby Teale
Marketing Executive: Katie Evans Agency: Clemenger BBDO Sydney Executive Creative Director: Paul Nagy Creative Director: Ben Clare Creative Director: Brendan Willenberg
Copywriter: Shimon Gibson Art Director: Dan White Agency Producer: Denise McKeon Senior Account Director: Holly Whiteley
Account Executive: Celia Mortlock
Planner: Toby Clark
Post Producer/Department Supervisor: Kirstin Lees
Senior Editor: Toby Royce
Production Company: Revolver/Will O’Rourke
Director: The Glue Society’s Paul Bruty
Managing Director/EP: Michael Ritchie
EP/Head of Projects: Josh Mullens
Producer: Phoebe Marks
DOP: Jordan Maddocks
Edit House: The Glue Society Studios
Editor: The Glue Society’s Luke Crethar
Colourist: Yoomin Lee c/o The Editors Sydney
Online: Toby Royce c/o Clemenger BBDO Sydney
Music: Song Zu
Music Arranger: Gerard Fitzgerald/Ramesh Sathiah
Producer: Jessica Bonney
Senior Sound Engineer: Abigail Sie