Choice Survey Finds Natural Beauty Products Aren’t That Natural

Choice Survey Finds Natural Beauty Products Aren’t That Natural
SHARE
THIS


What best describes you?

Cosmetics products that are claiming to be natural or organic actually have a very small proportion of anything natural, claims consumer advocacy group Choice.

The article, by senior content producer Karina Bray, went through the cosmetic products at your daily supermarket which claims to be ‘natural’ or ‘organic’.

The findings are not good:

 Aveeno Active Naturals Positively Radiant Skin brightening daily scrub

Aveeno Positively Radiant Skin Brightening Daily Scrub

According to CHOICE the ‘moisture rich soy extract and gentle microbeads’ in Aveeno’s product are made from polyethylene. These tiny beads “end up in the sewage system and pass through the treatment system filters into the treated waste water stream and into our rivers and oceans. The particles have been found in the gut and tissue of fish and other aquatic animals such as shellfish, with unknown consequences for the animals and people who eat them.”

 Sukin organicsSukin

Sukin Organics produces personal care products made from plant-based ingredients and excludes many chemicals, such as parabens, SLS, SLES, mineral oil, and propylene glycol. However, with the exception of its rose hip oil, it doesn’t claim any certified organic ingredients.

 NIVEA Pure and Natural

Nivea Pure & Natural Moisturising Day Cream

Probably the sassiest or snarkiest review from the CHOICE survey is the Nivea day cream containing 95 per cent of natural origin. “Generally speaking, the main ingredients in moisturisers are water, fat, glycerine and alcohol, all of which are readily available from natural sources, so it’s not difficult to achieve 95 per cent natural origin.”

 Burts Bees

Burt’s Bees

“In the past, testing by the US Food and Drug Administration found traces of lead in Burt’s Bees Lip Shimmer products, which raised concerns among natural cosmetics proponents.

“However, as Burt’s Bees has pointed out, lead is a potential contaminant in the natural mineral sources used for lip colouring, and while the amounts present are too low to present any risk It says it’s continually working to minimise or eliminate lead traces.”

Bryan Barron, content and research director at cosmetic review site Paula’s Choice, told Choice: “The word ‘chemicals‘ tends to have a fearful, negative connotation among consumers but in truth, everything around us is composed of chemicals. Just like there are good and bad natural and synthetic ingredients, there are good and bad chemicals.

“There are lots of great natural ingredients just as there are lots of great synthetic ingredients – the best products utilise both to the consumer’s advantage!”

To see the other natural products, click here.

Please login with linkedin to comment

Latest News

News Corp, Fairfax & Nine To Create Digital ID Co-Op For Better Ad Targeting
  • Advertising
  • Marketing
  • Media

News Corp, Fairfax & Nine To Create Digital ID Co-Op For Better Ad Targeting

Three of Australia’s largest digital publishers have come together to explore the creation of a local anonymised digital identity cooperative to enable better ad targeting. News Corp Australia, Fairfax Media and Nine have united to create the co-operative, which would bring together and leverage the combined authenticated user ID assets of the three publishers. Following […]

by B&T Magazine

B&T Magazine
LOS ANGELES, CA - JULY 30:  Co-chairman of The Weinstein Co. Harvey Weinstein arrives to The Weinstein Company and Lexus Present Lexus Short Films at The Regal Cinemas L.A. Live on July 30, 2014 in Los Angeles, California.  (Photo by Alberto E. Rodriguez/Getty Images)
  • Opinion

Harvey Weinstein And The End Of The Alpha Male

It’s rare we host a playwright on B&T, but today we’re privileged to do just that. Here, Sydney writer Ron Elisha (pictured below) offers his take on the whole Harvey Weinstein saga and, he predicts, some good may come of it yet… I am a member of that rapidly disintegrating generation raised on reruns of Mutual Of Omaha’s Wild […]

Opinion

by B&T Magazine

B&T Magazine
Ten Promotes Annabelle Herd To Chief Operating Officer
  • Media

Ten Promotes Annabelle Herd To Chief Operating Officer

Network Ten has announced the appointment of Annabelle Herd to the role of chief operating officer, reporting to Ten CEO, Paul Anderson. Herd was previously Network Ten’s director of corporate and regulatory Affairs. Her new role covers a range of business functions and is effective immediately.  Anderson said: “Annabelle has been responsible for leading Ten’s corporate […]

by B&T Magazine

B&T Magazine
OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’
  • Advertising
  • Media

QMS Media Expands Presence In Melbourne With New Digital Billboard ‘The G’

Outdoor media company QMS Media has strengthened its digital outdoor presence in Victoria, unveiling an iconic digital billboard in the heart of Melbourne’s famous sporting precinct. The launch of ‘The G’ sees QMS’ landmark digital portfolio ‘bookending’ arguably one of the most iconic and in-demand digital outdoor locations in Australia – Richmond Station Bridge – […]

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante
  • Advertising
  • Campaigns
  • Marketing

HSBC Sydney 7s Creates New Visual Identity For 2018 Via Digilante

As part of the HSBC World Rugby Sevens Series, the Sydney 7s event returns in January complete with a new brand identity, creative strategy and media campaign. With the 2017 Sydney 7s a sell-out event, the challenge for 2018 was to carry that momentum into the third year, defining Sydney’s place as the new ‘go-to’ […]

Bound Round Launches Family Travel Publication for Aussies
  • Media

Bound Round Launches Family Travel Publication for Aussies

Family travel platform Bound Round has announced the launch of its first e-magazine to Australian consumers. Travel Bound is a family-focused, digital quarterly publication available on all Virgin Australia flights through the carrier’s in-flight entertainment system, and is also available for consumer download via the Bound Round website. Bound Round founder and CEO Janeece Keller […]

SBS Unveils New Look, New App For SBS News
  • Media

SBS Unveils New Look, New App For SBS News

Do you like say "I only watch SBS" in an attempt to sound smarter than you are? Well, why not pretend to read this too?

by B&T Magazine

B&T Magazine
Ex-Samsung CMO Joins Amazon Australia As Marketing Director
  • Marketing

Ex-Samsung CMO Joins Amazon Australia As Marketing Director

Amazon Australia has appointed former Samsung Electronics chief marketing officer (CMO) Arno Lenior to lead its marketing division. Lenior worked as Samsung’s CMO for more than three years before departing in 2015. According to his LinkedIn profile, he has also held CEO roles at VR company Virtical and brand consultancy Blue Ocean Brands, and joined […]

by B&T Magazine

B&T Magazine
News Corp Names Its Car Of The Year
  • Marketing

News Corp Names Its Car Of The Year

News announces its annual Car Of The Year and it's not what you'd expect. Well, we certainly didn't expect it anyway.

Aussie Tennis Open & Country Road Announce New Partnership
  • Marketing

Aussie Tennis Open & Country Road Announce New Partnership

The Australian Open has partnered with iconic Australian clothing and lifestyle brand Country Road to supply the uniforms for next year’s tournament. Confirmed today as the official fashion lifestyle Partner of Australian Open 2018, one of Australia’s most loved brands will be worn by thousands of tournament staff at Melbourne Park in January. On-court officials including the chair and […]

Andrew O’Keefe Quits His Weekend Sunrise Duties
  • Media

Andrew O’Keefe Quits His Weekend Sunrise Duties

After 12 years with Weekend Sunrise, Andrew O’Keefe has decided to step away from his hosting and reporting duties. O’Keefe will continue his full-time role as host of Seven’s quiz show The Chase Australia, as well as focus on other projects with the Network. “The ideal job is doing work you love with people you love,” O’Keefe […]

Study: Brand Loyalty Hinges On Customer Support Experiences
  • Marketing

Study: Brand Loyalty Hinges On Customer Support Experiences

Fast and effective support will be a competitive differentiator for companies looking to win over digitally transformed customers and employees, new research has revealed. According to a study by IDC and LogMeIn titled Support Services as a Competitive Differentiator, nearly 67 per cent of consumers said that customer satisfaction was more important than price when […]

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform
  • Advertising
  • Media

OMA Appoints Red Ant Design To Build Industry’s First Automated Proposal Platform

The Outdoor Media Association (OMA) has announced the appointment of Red Ant Design to build the out-oh-home (OOH) industry’s first automated proposal platform (APP). After an extensive global search and industry consultation, the decision to build the system in-house with a local Australian company was made. The APP will be built in an agile process, […]