Carat’s Top Five Women On Diversity And Male Champions Of Change

Carat’s Top Five Women On Diversity And Male Champions Of Change
SHARE
THIS



With half of media agency Carat’s national executive leadership team being female, B&T thought it was essential in the lead up to our Women in Media event to sit down and have an in-depth chat with five of these talented women about the issues they face in the industry. Here’s part two of our conversation with Catherine Krantz, general manager of Carat Melbourne; Gabrielle Merrick, managing director of Carat Brisbane; Sarah James, chief digital officer; Georgie Nichols, general manager of Carat Sydney and Adriana Colaneri, chief marketing officer of Carat Australia. Part one of our chat can be found here.

How do you promote diversity and encourage a strong but diverse leadership in your own teams?

Krantz: We have in-house recruiters and a set team which do a lot of the recruitment, so I guess from that point of view it’s the absolute starting point, making sure that we have a wide range of candidates to choose from.

It’s obviously a very competitive industry so finding talent can be challenging, but at the same time it’s important that we don’t go into it with any preconceived notions of what the right person for the role is for both entry, mid and senior tier as well. I think that all of our guys and girls get exactly the same opportunities in terms of training, mentoring, coaching so on and so forth. We do regular salary reviews as well, and I’m very pleased to say we have a ‘same pay for same role’ policy.

Merrick: It’s a banded salary but it’s equal, so if we have an intake of graduates- female or male- they all get paid the same. At the end of the day, for the higher end of the scale and for business managers, there’s a salary band dependent on experience, whether they’re newly promoted or been in the role for five years. It’s the same band across both genders, there’s no difference.

From left to right: Adriana Colaneri, Sarah James, Catherine Krantz, Georgie Nichols and Gab Merrick

From left to right: Adriana Colaneri, Sarah James, Catherine Krantz, Georgie Nichols and Gab Merrick

Colaneri: I think when I was young, when I had a business director role and I was managing a team I definitely noticed a difference in how the males versus the females negotiated for themselves. Men are much more forthright and knocking on your door frequently for promotions and pay rises.

Whereas the females seem to be a lot more complacent and wait for you to come to them, so I think that’s part of our job to change that and give them that confidence.

Merrick: As a business we have a pretty robust performance assessment scenario. There’s a calendar of things we do in terms of setting goals, performance reviews, regular check-ins with people. So I think it’s all about feedback; you’ve got to give constructive feedback to people, but to talk about what’s really good about a person, how they can improve – just not in negative ways.

It’s not a one size fits all – you’ve got to really try and feel who’s in the room with you at a particular time. As a female, having known how I was treated over my 20-year career, you try and balance that, and you’re a lot more positive with the women because you want to give them a lot more confidence.

James: I mentor two women who are up and coming and a lot of it is around helping them feel confident to go to their managers with plans, what’s coming up for them, what their succession plan is and what’s next. But you still need that constant reminder and constant encouragement that you have a voice and you deserve this. It’s definitely something that we need more encouragement in as women.

Do you think a big part of championing change for women is having men understand what the issues are?

Colaneri: I think part of that has happened naturally because the men that are now in leadership roles have partners that are also career women. So they understand why it’s important to have that balance. Recently when we partnered with Cindy Gallop we took a number of our young men to a session and I was blown away with their response, they were saying, “This is amazing, we’re so proud to work for a company that supports diversity and Cindy’s message. When we’re in leadership roles in the future we’re going to make sure that this doesn’t happen”.

I think it’s really important that we’re starting early in seeing those messages with the 25-year-olds in the office. Also, it’s important for them to work with female leaders [and see that] it’s not that special, it’s normal.

Merrick: A leader is a leader; it’s the person that mentors and manages them. It doesn’t have to always be a man. In Brisbane our leadership team is all female; it’s not by design it’s by merit, but what we actually have in Brisbane is a very even balanced agency from the business director down – we’ve got 50/50 split.

These guys are seeing a group of five women lead the business. But no one sits there and says, “These women are running the place”, but rather, “These are the people and the leaders who are running this businesses”.

Colaneri: The future of agencies is that kind of diversity. It just has to happen, it’s a given, otherwise how can we do the best work for clients? Clients are starting to demand more diversity in their teams. 85 per cent of women are the end consumer, and also we talk so much to our clients about innovation, disruption, all of these things. I don’t think that you can deliver that with a homogenous group of people.

James: Catherine mentioned that we’ve got internal recruitment, but I think also it’s happening more organically now – that diversity – because we’ve got a diverse culture which is attracting more diversity.

Nichols: There are some agencies who are much more supportive than others, and there are some men at the top who are fantastic advocates for working parents in their agencies, and I think that’s a really important part of it. We do need both men and women to be driving this, it can’t just be coming from women because it just feels like it is going to become a gender issue and I don’t think it should be, it should be a parent issue.

I would love to see more men stepping up, and if we could have forums where there’s men and women driving it together I think we’d have a lot more success. I’d love to see some job-sharing dads – those kinds of things in the industry would be fantastic but you don’t see a lot of it at the moment. And it’s not talked about but it should be something that we do look at moving forward.

There’s a lot more women coming up in the ranks and there’s a lot of marriages within media, so as the women get the mores senior positions it’ll be nice to see some of the dads working part time and helping out with the kids as well.

It’s good to have those gender shifts because while our workers are important and we all love the industry, we also need to make sure it’s sustainable for us moving forward and that we’re supporting people. And it mightn’t just be people with kids, it’s people with passions outside of work and that’s how we look at it at Carat.

Women in Media is being held at Royal Randwick Racecourse on this Friday August 19. The forum may have sold out but you can get your last minute tickets right here to rub shoulders with some of the industry’s most powerful and influential women.

WIM_COMBINED_edm

Latest News

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Jackie Crossman
  • Media

Women In Media Profile: Jackie Crossman

B&T has spared no expense with today's top Women in Media profile, save for suit hire, corsage and dry-cleaning.

by B&T Magazine

B&T Magazine
Kantar certified by Google as a verified Measurement Partner
  • Technology

Kantar certified by Google as a verified Measurement Partner

The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their media spend performance on Google owned platforms. Kantar is approved globally to provide both Brand Lift Insights for evaluation of brand impact from campaigns and for independent measurement of audience reach from campaigns on Google properties. Kantar CEO Eric […]

THIS
  • Advertising
  • Marketing
  • Media

Final Call! B&T Late Entries Close Today!

B&T Award entries officially close at 5pm today! Good news if you've almost finished, bad news if you haven't started.

by B&T Magazine

B&T Magazine