Campaign: Renault Clio. It says you

Campaign: Renault Clio. It says you

Burgeoning communications businesses TASK2 & Plan B are continuing to work on major projects for prestige automotive brand Renault.

Tracey Porter
Posted by Tracey Porter

It continues a momentous 12 months for TASK2 that’s seen the business more than double in size and set itself up for another cracking year in 2015.

TASK2 & Plan B’s latest work for Renault went to air on Sunday (January 25th) with an integrated television, digital and print campaign for the Renault Clio.

https://www.youtube.com/watch?v=GkdrjraTGwQ

The campaign is derived from the insight that we all make assumptions about people based on the car they drive. The TVC shows a Clio driver reflecting on some automotive stereotypes, as she drives through the city – showing the sort of person who owns a Renault Clio.

The campaign sits under the new tagline “Renault Clio. It says you”.

Creative director Matt Vandermark said: “It’s been great to work with Jude Lamb (Renault model line manager – passenger) and David Henderson (marketing director), the team at Renault are amazing, the most refreshingly no bullshit marketers I’ve worked with in a long time.”

TASK2 partner Michael Cleary said: “Renault deeply understand their brand and the market place. There is a real clarity to their thinking. It’s genuinely exciting to be collaborating with them.”

The campaign was developed with TASK2’s unique business model, using their own talented internal staff with specialist creative partners when needed. Plan B provided creative development and supervision. The same team is currently completing other Renault projects including the launch of the new Renault Captur and the Renault Sports range.

CREDITS

Advertising Agency – TASK2 / PLAN B

Plan B Creative Director: Matthew Vandermark

TASK2 Partner: Michael Cleary  

Head of Production: Iain Todd

Senior Project Manager: Annette Morris

Director: Scott Pickett

Executive Producer: Nick Simkins

Producer: Sarah Nichols

Production Company: Jungle Boys

DOP: Steve Windon

1st AD: Nikki Long

Post House: Method

Editor: Dan Mitchell

Sound House: We Love Jam

ENDS

FOR MORE:

Switch: 02 9697 3166

Mobile: 0403 660 118

Email: info@task2.com.au

About TASK2

TASK2 is a communications business, led by project management heavyweights Nicola Tiernan, Leanne Pyne and Michael Cleary. Based in Rosebery, the business boasts an impressive client roster including Renault, Ancestry, Smeg and Weight Watchers, among others.  www.task2.com.au

About PLAN B

Headed by Matthew Vandermark (ex Clemenger BBDO Sydney, Oil Communications and Y&R Adelaide) PlanB is a specialist creative services unit for clients who feel they aren’t getting the right creative from their agency, or just might want to see other creative options. For more information, or a personal presentation please call Matt on 0419 847 307

 

www.task2.com.au/planb