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Tracey Porter

With a face for radio and a body for comfort, Tracey Porter knows her dream of becoming a Sports Illustrated cover girl is likely to remain unfulfilled. Which is why she now earns a crust from writing. A vastly experienced New Zealand-born Sydney-based career journalist, Tracey cut her teeth in journalism nearly two decades ago working for a Fairfax-owned daily newspaper covering everything from criminal court and local body politics to sport and education. Lengthy stints at advertising, marketing and media magazine AdNews and an editorship at fashion business title Ragtrader followed before she launched her own communications business – TraceAbility - in late 2009. Just six short years later TraceAbility’s clients include government agencies both sides of the ditch, SMEs, independent publishing houses, multi-national newspaper groups, event companies, international and domestic fashion brands, restaurants and even the odd advertising agency. In short Tracey has: • More than 17 years’ experience as an editor and journalist working across a range of media platforms including daily newspapers, fortnightly and monthly magazine titles and online publications. • The ability to write news, features, profiles, tender documents, commercial content and analytical opinion cogently, concisely and with flair. • The demonstrated ability to take charge and produce high quality work to deadline and within budget. • The initiative to cultivate high-level corporate/media contacts and contribute to the editorial and financial direction of a range of different mediums. • An array of complementary skills which include public relations strategy, editorial strategy, brand development, pagination, elementary graphic design, layout design and photography. • Ability to write shorthand at speeds in excess of 90 w/p/m. Specialties: Journalism, proofing, editing, copy writing, corporate communications, public relations, brand development and marketing.
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