Aussie sports and radio syndicator Crocmedia has signed a two-year agreement with Bowls Australia to be its official media production partner.
Crocmedia will produce exclusive radio and television content for the sport of bowls, including TV coverage of the sport’s most prestigious annual event, the Australian Open, in June.
Without Bias, a nationally syndicated radio program for bowls in 2013 and 2014 was previously produced by Crocmedia and will return to form a key component of the renewed suite of content.
The Australian Open, the Bowls Premier League and The Bowls Show form the television broadcast content that will be shown on SBS and Fox Sports Australia.
Without Bias will air every Tuesday at 8.30pm on 1116 SEN in Melbourne from this week, hosted by station’s resident bowls commentator, Jack Heverin.
Tim Cleary, chief of content at Crocmedia, said the partnership presented a wonderful opportunity to showcase one of the highest participation sports in Australia across television and radio.
“We are incredibly excited about entering into this new and in part renewed partnership with Bowls Australia to deliver first-class action, news and interviews with the stars of the sport to showcase everything bowls has to offer, from grassroots participation to national representation,” he said.
“Crocmedia is committed to taking the brand and exposure of lawn bowls to another level, and with Jack Heverin, who is an experienced bowls broadcaster, we have a quality product to deliver to bowls fans, prospective bowls fans and the broader sporting audience nationally.”
Bowls Australia CEO Neil Dalrymple said the importance of the agreement for the growth of bowls could not be understated.
“To enter into this landmark agreement with Crocmedia puts bowls in a very strong position as we continue to strive to reach more people and showcase our great sport to broader audiences,” he said.
“Engaging with new audiences, attracting new participants to the sport, while providing quality and valued media content to our vast existing member and participant-base, are key pillars of our broadcast model, and we are committed to working with Crocmedia to deliver that.”