Berlei Bounces into US market With Serena Williams As The Star

Berlei Bounces into US market With Serena Williams As The Star
SHARE
THIS



Iconic Australian brand Berlei makes its debut across the US on 25th August, bringing its innovative bras to a huge new market. To introduce Australia’s number one sports bra brand to the US, 22-time Tennis Grand Slam champion and Berlei Sport ambassador Serena Williams will lead a sport-themed launch event in Macy’s New York City flagship store, Herald Square store.

Serena will share with new customers the story of how she came to discover Berlei while in Melbourne for the Australian Open in 2000. Williams said: “My mum introduced me to the Berlei bras about 10 years ago and I haven’t taken them off since. Their sports bras are the best for support, comfort and fashion. I also love that the brand truly supports and celebrates real women of all shapes and sizes.”

Y533WB_BLK_AUS YZF9_83N Blue_AUS

The world #1 Tennis champion stared in Berlei’s ‘Bounce Masters’ campaign in January 2015 appearing in the hugely successful TVC that aired during the Australian Open and achieved amazing results for the brand. Serena now works with Berlei who custom colour her bras to match her skintone.

“Just ahead of our 100 year birthday, we’re thrilled to be launching Berlei Sport to the US. We see huge potential in this market to offer our unique sports bras that truly support women while they work out, rather than just compressing the ‘girls’ into a mono-boob! We know American women will love Berlei as much as Australian women do.” said, Holli Michelle, Divisional Manager of Berlei.

The Macy’s launch event will showcase Berlei’s unique Support Factor System rating, developed in conjunction with the Australian Institute of Sport. The three levels of ‘SF’ will be demonstrated by models performing sports ideal for each bra’s rating, educating women on the need for the correct support for all levels of sport.

Latest News

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”
  • Advertising
  • Campaigns

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”

How do you attract tourists when, let’s be honest, your home state’s just a bit boring? That was the dilemma facing US midwestern town Nebraska which, due to a lack of things to do, was facing a visitor shortage on top of being voted the “least likely state” tourists planned on visiting. Hence, its new tourist catchphrase, “Honestly, it’s […]

by B&T Magazine

B&T Magazine
APN Outdoor Boss James Warburton To Exit
  • Media

APN Outdoor Boss James Warburton To Exit

After less than a year in the role, APN Outdoor CEO James Warburton will leave the business following the completion of its acquisition by JCDecaux. The Federal Court of Australia was the latest regulator to give the JCDecaux-APN Outdoor deal the green light, announcing its approval to APN shareholders yesterday. Warburton joined APN Outdoor in […]

by B&T Magazine

B&T Magazine
Six Tips To Getting Your Opinion Heard In Meetings
  • Opinion

Six Tips To Getting Your Opinion Heard In Meetings

Michelle Sales (pictured below) is a leadership speaker, coach and trainer and author of The Power of Real Confidence. In this book extract below, Sales offers her tips to make sure your voice gets heard at any meeting… It was Eleanor Roosevelt who once said, ‘You gain strength, courage and confidence by every experience in which […]

Opinion

by B&T Magazine

B&T Magazine
How To Foster A Culture Of Creativity
  • Opinion

How To Foster A Culture Of Creativity

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister offers her top tips to get the creative juices flowing… Many of us wrongly assume that to be creative, means to […]

by B&T Magazine

B&T Magazine
Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

Amazon Launches Prime Music Down Under
  • Media

Amazon Launches Prime Music Down Under

Amazon Australia has announced the launch of Prime Music, bringing a catalogue of more than two million songs and hundreds of hand-curated playlists and stations, ad-free and on-demand with unlimited skips, to Prime members. With music listening powered by Alexa, Prime Members can also experience music streaming through the ease of using voice to find […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]