Bauer Media Strengthens Commercial Brands Team With Two Appointments

Bauer Media Strengthens Commercial Brands Team With Two Appointments
SHARE
THIS



Bauer Media has announced two new senior roles within its commercial brands team. Brigitte Guerin has been  appointed group brands and partnerships director, after returning from maternity leave, whilst Shane Sutton will be joining the team in the newly created role of brands content director.

Paul Gardiner, Bauer Media director of sales, said: “These two appointments are significant to our vision of delivering compelling content solutions for clients and follows the launch of Story54, Bauer’s insight-led commercial storytelling division for brands.”

Screen Shot 2018-05-07 at 8.45.54 am

As group brands and partnerships director, Guerin will lead the commercial brands team. The role will drive strategic brand opportunities across categories and generate new cross-platform initiatives. Guerin has a strong sales leadership background and was previously head of agency and direct sales at Bauer Media, and prior to that was head of media solutions at Bauer Media.

“Bauer has some of Australia’s most influential women’s brands,” said Guerin. “I’m thrilled to be leading the commercial brands team and I look forward to continuing to develop innovative brand integrations and partnerships for our advertisers.”

The position of brand content director sees Sutton working closely with editorial teams to generate major content partnerships and brand-led commercial initiatives. He will be instrumental in developing content opportunities for clients working in conjunction with Story54. Sutton was most recently editor of WHO magazine which also saw him working closely alongside a dedicated team on the title’s evolving social and digital strategy. Sutton previously held senior positions at Bauer’s TV Week and Woman’s Day.

Sutton said of his appointment: “I am excited to be joining Bauer Media, a company dedicated to creating the most innovative content solutions for clients and advertisers across every platform. I look forward to working with the talented teams behind some of Australia’s most dynamic and enduring media brands on a range of valuable and highly engaging new brand content opportunities.”

Please login with linkedin to comment

Bauer Media

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?