Aussies More Likely To Buy Brands Made In Australia

Aussies More Likely To Buy Brands Made In Australia
SHARE
THIS



When it comes to checking the label on bits and bobs before buying, research from Roy Morgan says Aussies are more likely to buy products that say ‘Made in Australia’.

We’ve often been partial to our homegrown creations, but the research says we’ve increased our love, with 89.2 per cent of Aussies aged 14 and over saying they’re more likely to buy products made in Australia.

Other countries’ products also increased their popularity, with Michelle Levine, CEO of Roy Morgan, saying this was encouraging.

“Alongside our renewed enthusiasm for Australian-made goods, we are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products,” she said. “Online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe.”

Image via Roy Morgan

Image via Roy Morgan

The widespread ‘Made in China’ labels however seem to falling, with Roy Morgan finding China was “one of the few countries that lost support over the last few years”, along with Japan.

“Curiously, despite signing a Free Trade Agreement with Australia in 2014, Japan has slipped from fifth to sixth-most popular country of origin for products we’re more likely to buy. The popularity of Chinese-made products has also slipped over the last 12 months, resulting in China dipping from tenth to eleventh place.

“This makes Japan the only Asian country of manufacture in the top 10, so it will be interesting to see whether this slump is temporary or indicative of a wider shift in Australians’ shopping attitudes…”

All industries, except motor vehicles, increased in popularity for Aussie-made products. Motor vehicles decrease was said to be unsurprising, given the “pending closures of Ford, Holden and Toyota’s domestic manufacturing plants”.

Image via Roy Morgan

Image via Roy Morgan

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine