Atomic 212° Snares ThinkTV Branding Win

Atomic 212° Snares ThinkTV Branding Win
SHARE
THIS



The television industry’s marketing body, ThinkTV, has awarded Atomic 212° a highly-coveted brand livery contract, once again establishing the agency as an industry-leading creative powerhouse.

The win comes as ThinkTV reinvents its brand image, as part of its mission to re-energise the position of television in a crowded and rapidly changing media market and to keep the medium top of mind for marketers and media agencies.

ThinkTV appointed Atomic 212° to design its new visual identify following a competitive review of local and overseas agencies.

“ThinkTV’s mission is to help advertisers and their agencies get the best out of today’s multiplatform TV, which is available everywhere, all the time, and has unbeatable reach, scale, measurability and effectiveness” said ThinkTV’s CEO, Kim Portrate (pictured above).

Portrate added: “Our brief to Atomic 212° was to design a clean, contemporary and inclusive logo to reflect this mission…and the results are fantastic. We could not be happier with the outcome, the development process and the charming team at Atomic 212° lead by the very able Jason Dooris”.

According to Atomic CEO Jason Dooris: “This win means a lot to all of us at Atomic, for more than one reason. First and foremost, ThinkTV is a highly influential brand and the work Kim and her team are doing for the television industry is unsurpassed.

“Secondly, the win is symbolic of the shift that is occurring within Atomic, as our agency continues its ongoing evolution into a nimble creative and media business.”

Over the last 18 months, Atomic has been progressively ramping up its full-service creative capabilities, winning significant business across creative strategy, production, PR, content marketing and beyond.

“Our origins are in data and digital meaning accountability and measurability are at the core of everything we do. As our fluid business model takes us into more creative and content driven spaces, this mentality remains ingrained in everything we do,” Dooris said.

“This means our creative output is strategic, insights-driven and above all truly integrated within a brand’s overall approach to market.”

In recent months, Atomic 212°’s creative department has been developing creative, PR and content campaigns for brands such as O’Brien Glass, Origin Energy, TAB, Luxbet and NT Tourism. Atomic 212° has offices based in Sydney, Melbourne, Newcastle and Auckland, from where it services clients in Australia, New Zealand, China, USA, Singapore and Japan.

Please login with linkedin to comment

bet365 Troll

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]