Convertro, a division of AOL Platforms and leading provider of multi-touch attribution technology, has been recognised as a leader in the 2016 Forrester Research report titled The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016.
Market measurement and optimization solutions help marketers gain valuable insight and visibility into how their budgets perform across various campaigns and the report identifies Convertro as one of the “10 most significant providers”.
Convertro’s Unified Marketing Attribution Platform (UMAP) held the highest possible scores in eight criteria, specifically:-Data acquisition, Cross-Channel Identity, Granularity Resolution, Client Satisfaction: User Interface, Client Satisfaction: Data Normalization, and Activation.
Converto was also the highest ranked in the Technology platform and Customer Reference Adoption of Unified Measurement Criterion.
Nikki Retallick, Head of Data and Attribution for AOL across APAC, was responsible for the local launch of Convertro in the Australian market early this year. She commented, “It is fantastic for Convertro to be recognised as a leader in marketing measurement and optimisation solutions. I was pleased to see us receive the highest score for both our technology platform and our customer reference adoption as we believe this is what sets Convertro’s solution apart from our competitors.
“Our technology is second to none but we understand that the wealth of information that it produces for clients, down to the user-level, can be intimidating. We have therefore invested in creating an intuitive interface that easily visualises the data and have adopted a true partnership approach with clients to provide on-going consultancy and continuous training and guidance. This ensures brands are able to fully leverage the rich insights our solution provides.”