And The Media Device Gen Ys Could Most Do WIthout Goes To….? Come On Down TV!

And The Media Device Gen Ys Could Most Do WIthout Goes To….? Come On Down TV!
SHARE
THIS



Only two years ago three-quarters of consumers nominated desktops and laptop computers as the most important device they needed to connect to the internet.

Today those old clunkers can’t even scrape together a majority. Instead smartphones top the poll and with new devices coming online all the time, the age of the brick has passed forever.

The research by Ofcom Technology asked, “Which is the most important device you use to connect to the internet at home or elsewhere?”

Smartphones topped the list at 33 per cent of respondents, more than double the number two years ago. And that figure doesn’t include tablets which also grew strongly from eight per cent to 19 per cent.

As blogger daringfireball (from where we sourced the reference noted) said, Assuming the polling is valid, this suggests we’ve already passed the inflection point where most people consider their mobile devices (phone and tablet) central to their use of the internet.”

Some description

The change brought by mobility is only likely to accelerate as not only are the devices becoming more central to an individual consumers experience of the world but there is still a huge untapped population of global users anchored to older feature phones (or who have no phones at all).

There is also an interesting goat in the snake of the Ofcom research.

Some description

Asked what device they would most miss, the younger generation skews very heavily to mobility, while TV gets stronger the older the cohort. If you think the PC guys are doing it tough, the chart above is very, very bad news for the television media industry.

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?