Watch Out For AFR Magazine Watch Issue

Watch Out For AFR Magazine Watch Issue
SHARE
THIS



The Australian Financial Review Magazine has launched a bumper 52-page special Watch issue in conjunction with the launch of Watch Dynamic; an innovative and interactive digital version of the magazine, providing readers even more ways to engage with its leading watch content.

Katrina Strickland, Editor of The AFR Magazine, said: “We at The AFR Magazine have been looking for some time for a way to replicate the look and feel, and the high production values, of our sumptuous print title online. We have finally found it – with attributes including the ability to zoom in and out on particular watches, click through to stockist information and watch videos for both editorial and advertising.”  

One of the many benefits of Watch Dynamic is the ability to capture audience data, including intention to purchase, based on clicks on the “shop now” button.

The AFR Magazine was the first mainstream title in the country to write seriously about watches. It launched the inserted Watch magazine nine years ago, helmed by the man widely regarded as the best watch commentator in the country, Bani McSpedden. This year, for the third year in a row, the August Watch insert, stapled inside the August AFR Magazine which has Frank Lowy on the cover, stands at a record 52 pages. Together with the host magazine this takes the August issue to a bumper 112 pages.

Bani McSpedden, Watch editor The Australian Financial Review and watch-next.com, said: “The dynamic edition of Watch is a first that completely and fabulously changes the way you can view a watch and access details about it. Simply clicking on the image lets you zoom in, while another click can tell you who to contact for purchase. It allows advertisements to come to life with enhanced images and video and will have audiences falling in love with timepieces all over again. It’s not only dynamic – it’s dynamite.”

Watch Dynamic is being promoted across AFR.com, Executive Style and watch-next.com.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]