ABC: no more Mr. Nice Guy

ABC: no more Mr. Nice Guy

This story was originally published by

We’re entering an era where audiences expect to be informed and entertained for free and now Australia’s broadcasting stalwart ABC is crumbling under that expectation. The Australian reports the ABC and SBS could, for the first time, begin to charge viewers for content.

SHARE
THIS



THE ABC and SBS could for the first time charge viewers to watch content under a proposal put forward by the government-commissioned review of the public broadcasters.

An eight-page executive summary of the review, which identifies tens of millions of dollars’ worth of potential savings and new revenue streams, includes the ­option of creating a shared ABC and SBS back-office entity with a private sector partner to deliver extensive administration savings. The review says the SBS could also be allowed to increase the number of minutes of advertising it could run.

One of the most controversial proposals in the summary, obtained by The Australian, is the creation of a “pay-per-view service” once programs have run for free on television and online “catch-up” services for a certain period.

Viewers, who are currently able to access an extensive catalogue of ABC programming for free through its popular iView service, could also be asked to pay for programming delivered in high-definition or material from the ABC archives. The efficiency review, conducted by former Seven West Media chief financial officer Peter Lewis at the behest of Communications Minister Malcolm Turnbull, provides recommendations for the ABC to deliver additional cuts beyond the 1 per cent ­efficiency dividend demanded by the May budget. Further cuts to the ABC budget are now likely to be 4 per cent and any savings implemented at the ABC and SBS will not be injected back into the broadcasters.

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine