UPDATED at 2.03pm: Coca-Cola South Pacific has confirmed its appointment of media agency UM that will see a consolidation of media strategy and media buying services.
According to Coca-Cola Naked Communications will continue to work on special projects for Coca-Cola South Pacific.
Coca-Cola thanks both Ikon Communications and Naked Communications for the imact to the business over the last seven and ten years respectively.
Ikon Communications had previously held the account since 2007.
The account is thought to be worth around $30 million.
Mat Baxter, CEO of UM, has said they are unable to comment at this time.