The Sunday Times revamp

The Sunday Times revamp
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Western Australia’s The Sunday Times newspaper has had a facelift with a fresh design for perthnow.com.au and its optimised mobile site.

The changes to the newspaper will see a new female focussed lifestyle and entertainment section at the back of the title, combining STE, Perth Confidential and Taste.

Sport has become its own expanded lift-out to increase premium advertising opportunities and target men. The CarsGuide section and ReadersMart sections have been combined.

The website and mobile site feature “more vibrant colours and new fonts” with the aim to create a high-quality and consistent environment for advertisers.

Michelle d’Almeida, managing director of The Sunday Times, said: “Our multi-platform refresh aims to increase consumer engagement with our brands; allowing easier access and  navigation to our award-winning content online, in the paper and on our mobile site.”

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