Australian children’s charity, The Smith Family, has appointed JWT as its lead creative agency following a competitive pitch late last year.
JWT will work closely with the organisation, beginning work immediately on new strategy developments and campaign briefings.
The first campaign expected to launch from JWT is the 2014 Winter Appeal that will roll out in the coming months.
The pitch focused more on the agency’s values to make sure they aligned with the organisation’s, as opposed to a specific brief.
“Our agency philosophy was incredibly important to The Smith Family, and it was also of interest to both organizations that the teams were able to work in partnership to achieve common goals,” Jenny Willits, JWT Sydney’s general manager, said.
“There was a lot of discussion around our internal processes, how we approach our work and how we evaluate success. The result was an insider’s view into the agency, so we feel very confident that we’ll work well together right from the outset.”
Dr Lisa O’Brien, The Smith Family’s CEO, added: “We were looking for an agency with proven and successful advertising and direct marketing experience, together with a capable team to fulfill, and capacity to support, our extensive and integrated needs. But most importantly we were looking for the right agency ‘fit’ and we believe we’ve found that with JWT Sydney.”