The Daily Mail comes to Oz
The Daily Mail is the latest British news giant to eye Down Under, with the publication to have an Australian Daily Mail website by early 2014.
The site will be brought to Australia in a joint venture between Mi9 and DMG media.
Mark Britt, CEO, Mi9 and Martin Clarke, publisher, MailOnline, Daily Mail Group today told a press conference today that the new online paper would employ up to 50 journalists locally.
With the major media houses in Australia doing around 2.7-3.0 million unique users a month online, Britt said "no-one in Australia is doing true mass media". The JV has set its sites on that goal.
The Australian version of Mail Online will be housed within the NineMSN set of sites.
This year The Guardian also set up shop locally.
Here's the official release:
“Mark Britt, CEO, Mi9 and Martin Clarke, Publisher, MailOnline, Daily Mail Group today announced that Mi9 and the Daily Mail Group have agreed to form a joint venture to bring the Daily Mail to Australia in early 2014. dailymail.com.au will provide original Australian content while leveraging the global resources of the Daily Mail Group, Mi9 and the Nine Entertainment Company.
The Daily Mail’s global website MailOnline is the world’s biggest English-language newspaper website with 57.3 million monthly unique visitors globally, according to comScore.
“The Daily Mail has been one of the world’s most influential and trusted news brands since its launch in the United Kingdom more than a century ago. I’m excited that we can now offer Australians a local version with a strong focus on editorial integrity and campaigning journalism,” said Martin Clarke, Publisher, MailOnline.
“This partnership with Mi9 makes complete sense to us. Two trusted brands with a commitment to journalism will offer stories that will set the agenda in Australia. We’ve had Australian readers for many years now, being able to provide them with the latest local news alongside the stories that matter from the Daily Mail’s reporters from around the globe, is extremely important to us,” said Mr. Clarke.
“With the Daily Mail Australia operating alongside the ninemsn team, we’re aiming to create the largest digital news team in the country. This will provide Australians with a richer offering of news, lifestyle and entertainment stories in the unique MailOnline style. Most importantly, just like ninemsn.com.au, the Daily Mail Australia won’t sit behind a paywall,” said Mark Britt, CEO, Mi9.
“At Mi9 we’re committed to the future of digital media in Australia. While many of the industry’s players have been cutting back their editorial resources, we’re excited to be increasing our editorial footprint online,” said Mr. Britt.
David Gyngell, Chief Executive, Nine Entertainment Co (NEC), parent company of Mi9, welcomed today’s announcement.
“At NEC we want to entertain and inform Australians. We’re no longer just a television network on the East Coast of Australia, but a diverse national digital media, entertainment and events company. We’re proud to offer leading television programming through Channel 9, Gem and Go, and the most trusted and timely news coverage across Nine News, ninemsn and in early 2014, Daily Mail Australia.”
“This joint venture, the recent acquisitions of the WIN television stations in Adelaide and Perth, and taking control of Mi9 have reinforced our strong commitment to providing a continuous source of news and entertainment across Australia,” said Mr. Gyngell.
The Daily Mail Australia will be based out of NEC and Mi9’s offices in Sydney. Recruitment commences immediately for the Daily Mail Australia editorial team. The Mi9 Media team will sell its advertising alongside Mi9’s other digital properties including ninemsn, Xbox, Skype and outlook.com.
The Daily Mail Australia will launch in early 2014 at www.dailymail.com.au
The above arrangements are not expected to impact the FY14 financial forecasts contained in the Prospectus in relation to NEC’s initial public offering (IPO).”
Please login with linkedin to comment
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.