Starcom lands Europcar global seach and display account

Starcom lands Europcar global seach and display account

Starcom MediaVest Group has won the search and display account for Europcar internationally, after putting together a joint pitch across a number of offices.

B&T Magazine
Posted by B&T Magazine

The main account for the car hire company will be run out of London, where it already holds the UK account, which liaised with the Sydnay, Paris and Frankfurt offices to create a combined approach to the business.

It comes as Europcar is looking to expand internationally its paid search and display strategy.

Gregory Bouchez, Head of Digital Marketing, Europcar International, said: “Expanding our partnership to a broader set of markets will secure our leadership in a highly competitive digital environment.

“The Europcar teams in France, Belgium, The UK, Germany, Australia, New Zealand, Italy, Spain and Portugal will work closely with the local MediaVest teams to combine their expertise with international strategy from London to drive our digital efforts to be best in class.”

Chris Nolan (pictured), chief operating officer for Starcom MediaVest Group Australia added: “SMG Australia is excited to be one of the driving forces in developing an outstanding global strategy for Europcar.

“The strategy leverages our local and international resources and experience in data and analytics to drive performance as well as providing Europcar consumers with a meaningful brand experience online.”