Radio ad revenue grows again

Radio ad revenue grows again

Metropolitan radio has posted its seventh consecutive month of advertising revenue growth as the Melbourne market continues to steam ahead.

B&T Magazine
Posted by B&T Magazine

Total ad spend for August 2013 is up 5.64% to $61.169m on August last year, according to Commercial Radio Australia’s (CRA) Deloitte figures.

Melbourne again posted the largest amount of growth, up 10.15% to $18.05m, in a month where no market declined.

Perth grew by 8.03% to $8.482m, Adelaide rose by 5.57% to $5.728 million and Brisbane reached $9.206 million following growth of 0.86%.

The largest metro radio market, Sydney, grew by 2.83% to reach $18.948m.

All five metro markets are also up in the first two months of the 2014 financial year.

Melbourne was again the market to post the largest jump, hitting $36.698m after a leap of 12.08% while Sydney increased by 4.96% to $36.953m.

Perth is up 7.12% to $15.866m, Adelaide is up 6.93% to $10.829m and Brisbane has grown 2.88% to $17.867m.

Joan Warner, chief executive of CRA, said: “Metropolitan commercial radio has achieved positive revenue growth for the last seven months with the Federal election contributing to an excellent August result.”