Payless Shoesource have appointed a new agency team to continue its development after a competitive review of retail specialists.
Specialist retail and shopping marketing network, IdeaWorks, will now lead creative responsibilities for the brand.
Partnering up with TMS who drive smart media solutions and public relations agency PPR help to provide a fresh voice for the brand again.
“We were impressed by the passion, thinking and calibre of talent across the new agency team. And believe this team is the right mix for effectively telling our new fashion story in 2014,” Mark Jeffery, Payless Shoesource MD said.
“We see amazing potential in the US-backed Payless brand and are delighted to be engaged to help drive a new trajectory for the business,” Jon Bird, IdeaWorks chairman, added, saying the agency was delighted with the appointment.
The team will commence work immediately for a campaign kick-off early this year.