More surveys for regional radio

More surveys for regional radio
SHARE
THIS



Regional radio stations are set to see the number of their radio surveys increase as Commercial Radio Australia (CRA) looks for research companies to conduct the reports.

CRA said the cost of surveys were prohibitive in some regional licence areas, resulting in fewer surveys for these areas.

The metro markets have eight surveys per year.

The new radio research protocol will allow regional stations to commission a ratings survey in conjunction with other commercial and public broadcasters in their licence area.

The radio stations will need to choose a research company from the yet to be established CRA approved list.

Research companies can apply for inclusion by emailing: mail@commercialradio.com.au

An overview of the new regional research methodology will be presented at the National Radio Conference in Brisbane on October 11. More details here. 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?