Match Media sails with Viking Cruises

Match Media sails with Viking Cruises
SHARE
THIS



Independent media agency Match Media is set to hit the rivers and seas with new client Viking Cruises Australia.

Match Media has been appointed to handle all media requirements for the river cruise company which is set to launch a premium ocean cruise service in 2015.

Match will be looking after all media strategy, planning and buying for the company’s multi-million dollar campaign which is set to kick off in March.

James Simmons, director of Match Media, said: “Viking are a great global brand in the cruising category, our role is to translate their No.1 global position to Australia.  It will be a great challenge, and one the whole team is looking forward to.”

Teresia Fors, Viking Cruises managing director in Australia, added: “As Viking are focused on Australia and plan to be aggressive in shifting the brand in this market, we wanted a media partner that understood that need.  Match have shown great passion for the business and provided a channel mix that is focused and digitally centric and will break category norms.”

Match has also recently picked up General Pants, NRM Motoring Services digital and Anytime Fitness.

Viking Cruises currently has a fleet of river cruise vessels in the rivers of Europe, Russia, Ukraine, Chine, Southeast Asia and Egypt.

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]