MX strikes fold, but Fairfax missing from PANPA ad awards

MX strikes fold, but Fairfax missing from PANPA ad awards

The MX has scooped the gongs for the two best ads of the year for major newspapers at the annual PANPA Ad Awards for in-house excellence in advertising solutions.

B&T Magazine
Posted by B&T Magazine

It’s executions for MX Wrap on Live Editorial and Big Bash won the 90,000+ circulation best single ad for a client and best single campaign for a client in Sydney last night.

West Australian Newspapers picked up a few awards while News also scooped some gongs, but Fairfax failed to pick up any awards in the major categories.

New Zealand scooped two of the three advertising executive of the year gongs, but David Trott,  key account manager for the Victorian Government at News Australia Victoria was named display advertising exec of the year.

Chief executive of The Newspaper Works Mark Hollands said: “It’s very encouraging to see how high the standards are – and the fact they are rising every year, particularly across regional publishing.”

Selected winners:

PRINT Best single advertisement for a client Circ.90,000+

WINNER mX – mX Wrap on LIVE Editorial

PRINT Best print campaign for a client Circ.90,000+

WINNER mX – Big Bash

PRINT Best advertising feature or supplement – can include editorial-driven environment Circ.90,000+

WINNER WA Newspapers – Business Insider

PRINT Best advertisement / campaign promoting print in a trade publication or as an in-house ad Circ.90,000+

WINNER Singapore Press Holdings – Sph iinkAwards – Alice in Wonderland

DIGITAL (OPEN) Best single advertisement for a client

WINNER News Australia Queensland – Subway Lumberjack

DIGITAL (OPEN) Best campaign for a client on a digital platform

WINNER The Riverine Herald – Moama Bowling Club

DIGITAL (OPEN) Best dedicated digital environment for a client

WINNER APN NZ Media – Mercedes One to Watch

INTEGRATED SOLUTIONS (OPEN) Best integrated campaign for a client – one or more platforms

WINNER WA Newspapers – PIAF

INTEGRATED SOLUTIONS (OPEN) Best multi-title campaign for a client

WINNER News Australia Queensland – Tourism Events QLD Deal of the Week

INNOVATION (OPEN) Best new idea / execution to deliver value and / or reach for a client

WINNER WA Newspapers – Point & Pay

CRAFT (OPEN) Best copywriting

WINNER Fiordland Advocate – Te Anau Tartan Festival

CRAFT (OPEN) Best photograph or illustration

WINNER News Corp Australia – Kevin

WE WISH (OPEN) Best idea a client did not buy but you wish they had

WINNER Leader Community Newspapers – Crown Ultimate Experience

Ashburton Guardian – Farmers for Farm Safety 1

COLLABORATION (OPEN) Best multi-department or individual collaboration to deliver value to a client

WINNER WA Newspapers – Fringe World Festival

EXECUTIVE EXCELLENCE Advertising Manager/Director of the Year

WINNER Janine Davy – Advertising Manager – Rotorua Daily Post

EXECUTIVE EXCELLENCE Display Advertising Executive of the Year

WINNER David Trott – Key Account Manager Victorian Government – News Australia Victoria

EXECUTIVE EXCELLENCE Classified Sales Executive of the Year

WINNER Sarah Dyer – Account Manager – APN NZ Media

EXECUTIVE EXCELLENCE Creative Services Professional of the Year

WINNER Shahn Welsh – Art Director – News Australia