Haystac has been appointed to handle the public relations for Melbourne Spring Fashion Week following a competitive pitch.
This is the second time Haystac have been appointed by the City of Melbourne.
The appointment will see Haystac lead the PR for the week long fashion event from August 30 to Sepetember 7, including the official media launch, engagement and the development of social and digital content.
“Following on from our success with the Moomba Festival and MSFW 2013, we are thrilled to be working with City of Melbourne again on this hallmark event,” Patrick O’Beirne, Haystac’s Australian general manager, said.
“Melbourne Spring Fashion Week brings out the best in our retail, fashion and major event credentials across on and offline engagement.”