Coinciding with the Chinese New Year, the partnership of Bauer Media and the City of Sydney announced today the return of the Chinese edition of Harper’s BAZAAR.
Previously launched in January last year, the magazine aims to target the influx of tourists to Sydney for the Chinese New Year celebrations.
See the full release below for more details.
HARPER'S BAZAAR ANNUAL CHINESE LANGUAGE EDITION RETURNS WITH KEY PARTNERS
Bauer Media Group, in partnership with the City of Sydney, today announced the return of the annual Harper’s BAZAAR Chinese language edition, coinciding with the Chinese New Year 2014.
Tailored to incoming tourists arriving in Australia across the Chinese New Year period, this free magazine delivers affluent Chinese consumers a dedicated luxury fashion and lifestyle magazine published in simplified Chinese.
Kellie Hush, editor of Harper’s BAZAAR said, “We launched the first Chinese language edition in 2013 and due to its huge success I’m thrilled to be publishing issue number two with the City of Sydney. We know that Chinese tourists arriving in Australia over the Chinese New Year period are absolutely shopping for luxury goods, so this special annual issue provides them with a tailored guide to the best of Australian retail.”
Tony Kendall, Director of Sales at Bauer Media Group said, “We are extremely proud of Bauer’s portfolio of luxury fashion and lifestyle brands and the way in which we can adapt our business in order to satisfy an identified gap in the market.”
“The special Chinese edition of Harper’s BAZAAR is now in its second year of publishing and is a fantastic example of how Bauer Media Group can deliver advertisers a first class promotional platform that provides content, context and the ability to engage in conversation with a purchase ready audience.”
“We have strong partnerships in place to amplify the reach of this magazine, ensuring it is accessible to the growing Chinese tourist market,” said Peter Holder publisher of Harper’s BAZAAR.
The one-shot edition of Harper’s BAZAAR will be supported by a strategically placed distribution and promotional plan, placing the free magazine in five star hotels and casinos, at duty free outlets at Sydney International Airport, in Qantas first and business class lounges across domestic and international routes, in selected Westpac outlets within Australia, Singapore and Hong Kong, nationally in Myer and David Jones stores and at VIP Burberry and Westpac partner events across Sydney.
Harper’s BAZAAR Chinese language edition is available in print and digital format from January 21.
Harper’s BAZAAR launched in Australia in 1998 as part of a joint venture between Bauer Media Group (formerly ACP Magazines) and Hearst Magazines International and is Australia’s number one selling luxury fashion title spanning across magazines, digital, social media, and mobile platforms.