Harper BAZAAR returns in Chinese

Harper BAZAAR returns in Chinese
SHARE
THIS



Coinciding with the Chinese New Year, the partnership of Bauer Media and the City of Sydney announced today the return of the Chinese edition of Harper’s BAZAAR.

Previously launched in January last year, the magazine aims to target the influx of tourists to Sydney for the Chinese New Year celebrations.

See the full release below for more details.

 

HARPER'S BAZAAR ANNUAL CHINESE LANGUAGE EDITION RETURNS WITH KEY PARTNERS

Bauer Media Group, in partnership with the City of Sydney, today announced the return of the annual Harper’s BAZAAR Chinese language edition, coinciding with the Chinese New Year 2014.

Tailored to incoming tourists arriving in Australia across the Chinese New Year period, this free magazine delivers affluent Chinese consumers a dedicated luxury fashion and lifestyle magazine published in simplified Chinese.

Kellie Hush, editor of Harper’s BAZAAR said, “We launched the first Chinese language edition in 2013 and due to its huge success I’m thrilled to be publishing issue number two with the City of Sydney. We know that Chinese tourists arriving in Australia over the Chinese New Year period are absolutely shopping for luxury goods, so this special annual issue provides them with a tailored guide to the best of Australian retail.”

Tony Kendall, Director of Sales at Bauer Media Group said, “We are extremely proud of Bauer’s portfolio of luxury fashion and lifestyle brands and the way in which we can adapt our business in order to satisfy an identified gap in the market.”

“The special Chinese edition of Harper’s BAZAAR is now in its second year of publishing and is a fantastic example of how Bauer Media Group can deliver advertisers a first class promotional platform that provides content, context and the ability to engage in conversation with a purchase ready audience.”

“We have strong partnerships in place to amplify the reach of this magazine, ensuring it is accessible to the growing Chinese tourist market,” said Peter Holder publisher of Harper’s BAZAAR.

The one-shot edition of Harper’s BAZAAR will be supported by a strategically placed distribution and promotional plan, placing the free magazine in five star hotels and casinos, at duty free outlets at Sydney International Airport, in Qantas first and business class lounges across domestic and international routes, in selected Westpac outlets within Australia, Singapore and Hong Kong, nationally in Myer and David Jones stores and at VIP Burberry and Westpac partner events across Sydney.

Harper’s BAZAAR Chinese language edition is available in print and digital format from January 21.

Harper’s BAZAAR launched in Australia in 1998 as part of a joint venture between Bauer Media Group (formerly ACP Magazines) and Hearst Magazines International and is Australia’s number one selling luxury fashion title spanning across magazines, digital, social media, and mobile platforms.  

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]