Harper BAZAAR returns in Chinese

Harper BAZAAR returns in Chinese
SHARE
THIS



Coinciding with the Chinese New Year, the partnership of Bauer Media and the City of Sydney announced today the return of the Chinese edition of Harper’s BAZAAR.

Previously launched in January last year, the magazine aims to target the influx of tourists to Sydney for the Chinese New Year celebrations.

See the full release below for more details.

 

HARPER'S BAZAAR ANNUAL CHINESE LANGUAGE EDITION RETURNS WITH KEY PARTNERS

Bauer Media Group, in partnership with the City of Sydney, today announced the return of the annual Harper’s BAZAAR Chinese language edition, coinciding with the Chinese New Year 2014.

Tailored to incoming tourists arriving in Australia across the Chinese New Year period, this free magazine delivers affluent Chinese consumers a dedicated luxury fashion and lifestyle magazine published in simplified Chinese.

Kellie Hush, editor of Harper’s BAZAAR said, “We launched the first Chinese language edition in 2013 and due to its huge success I’m thrilled to be publishing issue number two with the City of Sydney. We know that Chinese tourists arriving in Australia over the Chinese New Year period are absolutely shopping for luxury goods, so this special annual issue provides them with a tailored guide to the best of Australian retail.”

Tony Kendall, Director of Sales at Bauer Media Group said, “We are extremely proud of Bauer’s portfolio of luxury fashion and lifestyle brands and the way in which we can adapt our business in order to satisfy an identified gap in the market.”

“The special Chinese edition of Harper’s BAZAAR is now in its second year of publishing and is a fantastic example of how Bauer Media Group can deliver advertisers a first class promotional platform that provides content, context and the ability to engage in conversation with a purchase ready audience.”

“We have strong partnerships in place to amplify the reach of this magazine, ensuring it is accessible to the growing Chinese tourist market,” said Peter Holder publisher of Harper’s BAZAAR.

The one-shot edition of Harper’s BAZAAR will be supported by a strategically placed distribution and promotional plan, placing the free magazine in five star hotels and casinos, at duty free outlets at Sydney International Airport, in Qantas first and business class lounges across domestic and international routes, in selected Westpac outlets within Australia, Singapore and Hong Kong, nationally in Myer and David Jones stores and at VIP Burberry and Westpac partner events across Sydney.

Harper’s BAZAAR Chinese language edition is available in print and digital format from January 21.

Harper’s BAZAAR launched in Australia in 1998 as part of a joint venture between Bauer Media Group (formerly ACP Magazines) and Hearst Magazines International and is Australia’s number one selling luxury fashion title spanning across magazines, digital, social media, and mobile platforms.  

Please login with linkedin to comment

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.