Harold Mitchell resurfaces as chairman of Free TV

Harold Mitchell resurfaces as chairman of Free TV
SHARE
THIS



Less than a week after officially retiring from the stewardship of Aegis Media in Australia Harold Mitchell has returned to the fray as chairman of Free TV Australia.

The industry body has been without a chairman since Nine’s Jeffrey Browne was deposed in April amid claims of bias towards his own network. At one point speculation had linked former Prime Minister John Howard to the post.

As exclusively revealed by B&T Mitchell, probably the most famous name in Australian media buying, stepped down as chairman of Aegis Asia-Pacific last week.

He said: “There is a great energy and confidence within Australian Free TV networks, and this is a great opportunity for me to remain involved with the free-to-air television industry at a time of real change.

“Commercial television is part of the fabric of Australian life; it’s in 99% of homes and is the major investor in Australian content.

“Free-to-air TV is reaching more consumers on more platforms than ever before, a position of strength that equips it for the challenges of our digital world. It is uniquely placed to remain the leading source of entertainment and information for all Australians.”

His appointment comes just a day after it was revealed free TV has been deposed by the internet as the most dominant forum for advertising dollars, with the medium facing unprecedented levels of change.

Free-TV’s chief executive Julie Flynn said: “We are delighted that Harold has agreed to take on the role of chairman.

“Nobody has more extensive experience and understanding of our business and the wider industry landscape.

“We look forward to his leadership and advice as we complete the transition to digital television and progress Free TV’s mission to continue to deliver the best entertainment, news and sport to all Australians for free.”

The free TV networks have also been giving their reaction to the appointment, with Nine’s head of sales Peter Witshire tweeting “unrivalled experience & lobbying power”.

Seven’s CEO Tim Worner added in a  statement:  “Nobody really believed Harold when he said he was going to retire, he’s got way too much to contribute. Harold and retirement does not compute.

“It is a telling sign for the media industry that someone who gets it as well as he does is prepared to endorse the power of free TV. We are all looking forward to working with him.”

His boss Kerry Stokes, chairman of Seven West Media chimed in:  “Harold is an icon and has been a long and passionate supporter of our industry. He will be terrific in his new role as chairman.”TV Australia.”

Please login with linkedin to comment

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]