Executive Channel, Australia's office media specialist has been officially certified by MOVE following a comprehensive audit.
Launched in April 2010, MOVE (Movement of Outdoor Visibility and Exposure) is the official out of home measurement system, recognised by the Media Federation of Australia (MFA) and the Outdoor Media Association (OMA), which is funded by major out of home operators including oOh!, APN Outdoor, Adshel, and JC Decaux.
Executive Channel is also currently a member of the OMA.
The certification program involved a comprehensive review of Executive Channel assets. All Executive Channel assets were classified within the M.O.V.E. AMS (Audience Measurement System) and ratified by the OMA. Following the classification process, physical site visitations confirmed the exact location of selected Executive Channel screens.
Charmaine Moldrich, CEO at the Outdoor Media Association commented:
“The MOVE certification program included a comprehensive review of Executive Channel screens and we are actively working with Executive Channel to integrate office media into the MOVE system.”
Charles Parry-Okeden, CEO at Executive Channel added:
“This is an important first step towards a unified audience measurement solution for digital placed based out of home media. It has been conducted by the recognised industry body – MOVE – and will give advertisers greater confidence in the Executive Channel network”
Executive Channel’s national coverage spans over 680,000 Executives per week and comprises large premium office towers in Australia.
Executive Channel will maintain an aggressive asset growth and revitalisation program throughout 2014.