EMMA data shows newspaper audiences stabalising

EMMA data shows newspaper audiences stabalising
SHARE
THIS



The latest monthly EMMA (Enhanced Media Metrics Australia) data for the 12 months to September show newspaper audiences have stablised and started to creep upwards.

According to the latest EMMA figures, which cover the 13 newspaper titles that have the full suite of print and digital audience data, total news audiences increased by 4% compared to the 12-month period to June.

The majority of the major metro titles experienced marginal drops in print readership, with News Corp’s Herald Sun, with 1.43 million readers Monday to Friday, still the nation's most read newspaper.

Fairfax's The Sydney Morning Herald is top of the class in the total audience report, which is a combination of monthly print and digital readership. Both the SMH and The Australian have seen a bump in their monthly figures thanks to an increase in visitors to their websites.

The Newspaper Works said that among the potential market influences on the result is the recent federal election, adding that "reader engagement during the campaign demonstrated the continuing relevance of mainstream journalism in print and on digital platforms".

The EMMA figures are supported by new data from the Audited Media Association of Australia (AMAA), which shows paid digital sales have more than doubled year-on-year for the week day editions of The Age, The Australian and the SMH.

"The data released today validates the various strategies of news media brands to address structural transformation and shifting audience patterns," said The Newspaper Works CEO Mark Hollands.

"Yet, there can be no denying the massive audiences, engagement and influence of print. Almost 16 million newspapers are bought every week," he added.

Hollands said one indicator of change was the ratio of print-to-digital sales for The Age, Sydney Morning Herald and The Australian.

He pointed to the fact that 12months ago it was 8:2 in print's favour compared to digital, while today the ratio stands at 6:4.

Please login with linkedin to comment

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]