5 Things To Do around mobile – right Now!

5 Things To Do around mobile – right Now!
SHARE
THIS



In my book ‘Mobile Magic’, a go-to guide for marketers starting out in mobile, I end nearly each chapter with ‘Five Things To Do Right Now’. These are simple tasks that you can do from the comfort of your own mobile device. Here are my five for marketers who need that extra push to get started.

 

1. Make someone in your organisation the ‘Mobile God’.

Every organisation has at least one person that has the latest apps, phones, cool stuff on and around mobile. Make it part of their job, have them report back to the teams frequently and give them a little budget to play around with – $100 here or there goes a long way on the app stores!

 

2. Become the biggest consumer of everything mobile related to your business.

There is no excuse for anyone in business to not be up to date on what’s happening in his or her sector around mobile. Subscribe to news feeds on Storify and Pulse, download every app that’s remotely connected to the kind of business that you do, and learn everything about your phone. It’s inexcusable, so get started.

 

3. Ask yourself “is this really, truly a mobile idea?”

When your creative or marketing teams are presenting ideas for mobile, question whether it’s actually a mobile idea. Does it live natively on mobile? Is it useful? Is it simple? Don’t waste time or money on overcomplicating people’s lives and squandering your budget. Be mobile and mean it.

 

4. Immediately prioritise mobile in your marketing and technical budgets.

The recent report from Millward Brown 2014 around mobile states that “Americans consume 151 mins on a smartphone daily and 147 mins on TV time. China is 170 mins on a smartphone daily, with nearly double TV time. Regardless of whether everyone is doing it, you need to be prepared. Plan, test and learn.

 

5. Start. If you’ve started, do more.

Your customers are moving in one direction and have one screen they are connected to more than any other. In a short time, a generation will be connected to nothing but mobile devices.

 

To finish off, here are two rules I recommend we live by:

“Surprise your audience with the blindingly simple” and “great technology
is no excuse for a bad idea”.

Tom Eslinger, Worldwide director mobile and social for Saatchi & Saatchi, shared his five tips at the closing keynote of ad:tech Australia 2014.  @tomeslinger

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]