2DayFM Takes Another Ratings Hit In Competitive Sydney Brekkie Slot

2DayFM Takes Another Ratings Hit In Competitive Sydney Brekkie Slot

It seems the Sydney breakfast slot at the Hit Network’s 2DayFM remains a poisoned chalice since the axing of Rove McManus and Sam Frost, with the latest ratings not good news at all for hosts Em Rusciano And Harley Breen.

Huntley Mitchell
Posted by Huntley Mitchell

GfK, the official provider of radio ratings for Commercial Radio Australia, today released its third survey for the year, which showed a 1.0 per cent drop in market share for Rusciano’s show in the competitive Sydney brekkie slot to 3.1 per cent.

The poor result makes you wonder how much more patience 2DayFM has, as McManus and Frost had a 3.8 per cent share of the Sydney brekkie market when they were dumped last year.

Here’s a breakdown of who was up and who was down in each of the metro radio markets:

SYDNEY

Macquarie Radio Network’s 2GB has held on to top spot in Sydney (just) with its overall market share dropping 0.2 per cent to 11.4 per cent. Coming in a very close second was smoothfm, up 1.4 per cent to 11.3 per cent, while ABC Sydney remained in third with 8.9 per cent market share (up 0.9 per cent).

Breakfast

First: 2GB (up 0.3 per cent to 13.8 per cent)

Second: ABC Sydney (up 1.0 per cent to 10.6 per cent)

Third: KIIS FM’s Kyle & Jackie O (up 0.4 per cent to 9.7 per cent)

Drive

First: smoothfm (up 1.8 per cent to 12.4 per cent)

Second: Nova’s Kate, Tim & Marty (up 0.4 per cent to 10.5 per cent)

Third: ABC Sydney (up 2.0 per cent to 9.3 per cent)

MELBOURNE

Macquarie’s 3AW has increased its lead in Melbourne for overall market share by 1.7 per cent to 15.5 per cent, while Fox FM moved from fifth up into second with 9.8 per cent market share (up 1.7 per cent), and Nova’s smoothfm claimed third with 9.3 per cent (down 0.6 per cent).

Breakfast

First: 3AW’s Ross and John (up 1.8 per cent to 21.1 per cent)

Second: ABC Melbourne (down 1.6 per cent to 12.2 per cent)

Third: Fox FM (up 2.2 per cent to 8.6 per cent)

Drive

First: 3AW (up 2.6 per cent to 12.8 per cent)

Second: FOX FM’s Hamish & Andy (up 2.4 per cent to 12.7 per cent)

Third: Nova’s Kate, Tim & Marty (down 0.6 per cent to 9.7 per cent)

BRISBANE

Remaining on top is Nova 106.9 with 15.8 per cent overall market share (up 2.0 per cent), while 97.3fm moved up one spot on the ratings to second with 11.3 per cent (down 0.1 per cent), and Hit105 fell to third with 11.0 per cent (down 0.5 per cent).

Breakfast

First: Nova 106.9 (up 2.0 per cent to 14.8 per cent)

Second: ABC Brisbane (down 0.9 per cent to 12.1 per cent)

Third: Hit105 (down 1.3 per cent to 10.9 per cent) and Triple M (down 1.4 per cent to 10.9 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 2.5 per cent to 21.7 per cent)

Second: Hit105’s Hamish & Andy (down 2.6 per cent to 12.3 per cent)

Third: 97.3fm (up 0.7 per cent to 11.3 per cent)

ADELAIDE

FIVEaa has pipped Mix 102.3 for top spot in Adelaide with an overall market share of 12.3 per cent (up 0.7 per cent), while Mix had 12.1 per cent share (down 0.4 per cent), and ABC Adelaide claimed third place with 11.1 per cent (down 0.7 per cent).

Breakfast

First: ABC Adelaide (down 0.5 per cent to 15.2 per cent)

Second: FIVEaa (up 0.1 per cent to 14.6 per cent)

Third: Mix 102.3’s Jodie & Soda (down 1.0 per cent to 11.1 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 1.3 per cent to 12.1 per cent)

Second: FIVEaa (up 0.9 per cent to 11.5 per cent)

Third: Triple M (up 1.3 per cent to 11.1 per cent)

PERTH

Mix 94.5 increased its lead in Perth for overall market share by 0.2 per cent to 14.7 per cent, while Nova held on to second with 13.7 per cent market share (up 1.9 per cent), and Hit92.9 remained in third place with 11.0 per cent (up 0.2 per cent).

Breakfast

First: Nova’s Nathan, Nat & Shaun (up 1.8 per cent to 14.0 per cent)

Second: Mix 94.5’s Clairsy, Matt and Kymba (down 0.9 per cent to 13.8 per cent)

Third: Hit92.9 (up 1.1 per cent to 11.4 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 1.7 per cent to 15.2 per cent)

Second: Mix 94.5’s Lisa and Pete (up 0.9 per cent to 15.1 per cent)

Third: Hit92.9’s Hamish & Andy (up 0.5 per cent to 13.1 per cent)