2DayFM Takes Another Ratings Hit In Competitive Sydney Brekkie Slot

2DayFM Takes Another Ratings Hit In Competitive Sydney Brekkie Slot
SHARE
THIS


What best describes you?

It seems the Sydney breakfast slot at the Hit Network’s 2DayFM remains a poisoned chalice since the axing of Rove McManus and Sam Frost, with the latest ratings not good news at all for hosts Em Rusciano And Harley Breen.

GfK, the official provider of radio ratings for Commercial Radio Australia, today released its third survey for the year, which showed a 1.0 per cent drop in market share for Rusciano’s show in the competitive Sydney brekkie slot to 3.1 per cent.

The poor result makes you wonder how much more patience 2DayFM has, as McManus and Frost had a 3.8 per cent share of the Sydney brekkie market when they were dumped last year.

Here’s a breakdown of who was up and who was down in each of the metro radio markets:

SYDNEY

Macquarie Radio Network’s 2GB has held on to top spot in Sydney (just) with its overall market share dropping 0.2 per cent to 11.4 per cent. Coming in a very close second was smoothfm, up 1.4 per cent to 11.3 per cent, while ABC Sydney remained in third with 8.9 per cent market share (up 0.9 per cent).

Breakfast

First: 2GB (up 0.3 per cent to 13.8 per cent)

Second: ABC Sydney (up 1.0 per cent to 10.6 per cent)

Third: KIIS FM’s Kyle & Jackie O (up 0.4 per cent to 9.7 per cent)

Drive

First: smoothfm (up 1.8 per cent to 12.4 per cent)

Second: Nova’s Kate, Tim & Marty (up 0.4 per cent to 10.5 per cent)

Third: ABC Sydney (up 2.0 per cent to 9.3 per cent)

MELBOURNE

Macquarie’s 3AW has increased its lead in Melbourne for overall market share by 1.7 per cent to 15.5 per cent, while Fox FM moved from fifth up into second with 9.8 per cent market share (up 1.7 per cent), and Nova’s smoothfm claimed third with 9.3 per cent (down 0.6 per cent).

Breakfast

First: 3AW’s Ross and John (up 1.8 per cent to 21.1 per cent)

Second: ABC Melbourne (down 1.6 per cent to 12.2 per cent)

Third: Fox FM (up 2.2 per cent to 8.6 per cent)

Drive

First: 3AW (up 2.6 per cent to 12.8 per cent)

Second: FOX FM’s Hamish & Andy (up 2.4 per cent to 12.7 per cent)

Third: Nova’s Kate, Tim & Marty (down 0.6 per cent to 9.7 per cent)

BRISBANE

Remaining on top is Nova 106.9 with 15.8 per cent overall market share (up 2.0 per cent), while 97.3fm moved up one spot on the ratings to second with 11.3 per cent (down 0.1 per cent), and Hit105 fell to third with 11.0 per cent (down 0.5 per cent).

Breakfast

First: Nova 106.9 (up 2.0 per cent to 14.8 per cent)

Second: ABC Brisbane (down 0.9 per cent to 12.1 per cent)

Third: Hit105 (down 1.3 per cent to 10.9 per cent) and Triple M (down 1.4 per cent to 10.9 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 2.5 per cent to 21.7 per cent)

Second: Hit105’s Hamish & Andy (down 2.6 per cent to 12.3 per cent)

Third: 97.3fm (up 0.7 per cent to 11.3 per cent)

ADELAIDE

FIVEaa has pipped Mix 102.3 for top spot in Adelaide with an overall market share of 12.3 per cent (up 0.7 per cent), while Mix had 12.1 per cent share (down 0.4 per cent), and ABC Adelaide claimed third place with 11.1 per cent (down 0.7 per cent).

Breakfast

First: ABC Adelaide (down 0.5 per cent to 15.2 per cent)

Second: FIVEaa (up 0.1 per cent to 14.6 per cent)

Third: Mix 102.3’s Jodie & Soda (down 1.0 per cent to 11.1 per cent)

Drive

First: Nova’s Kate, Tim & Marty (down 1.3 per cent to 12.1 per cent)

Second: FIVEaa (up 0.9 per cent to 11.5 per cent)

Third: Triple M (up 1.3 per cent to 11.1 per cent)

PERTH

Mix 94.5 increased its lead in Perth for overall market share by 0.2 per cent to 14.7 per cent, while Nova held on to second with 13.7 per cent market share (up 1.9 per cent), and Hit92.9 remained in third place with 11.0 per cent (up 0.2 per cent).

Breakfast

First: Nova’s Nathan, Nat & Shaun (up 1.8 per cent to 14.0 per cent)

Second: Mix 94.5’s Clairsy, Matt and Kymba (down 0.9 per cent to 13.8 per cent)

Third: Hit92.9 (up 1.1 per cent to 11.4 per cent)

Drive

First: Nova’s Kate, Tim & Marty (up 1.7 per cent to 15.2 per cent)

Second: Mix 94.5’s Lisa and Pete (up 0.9 per cent to 15.1 per cent)

Third: Hit92.9’s Hamish & Andy (up 0.5 per cent to 13.1 per cent)

 

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]