ZenithOptimedia & VCCP Launch First Campaign for Appliances Online

ZenithOptimedia & VCCP Launch First Campaign for Appliances Online
SHARE
THIS



Online appliance retailer, Appliances Online, has launched an integrated advertising campaign to showcase its legendary customer service and drive brand awareness.

The campaign, handled by VCCP and ZenithOptimedia, aims to tell the Appliances Online story to a broader audience whilst providing an amusing insight into the online retailer’s dedication to delivering legendary service to each and everyone of its customers.

Appliances Online recently appointed VCCP and ZenithOptimedia to drive brand awareness.

John Winning, CEO and founder of Appliances Online said he’s excited for more Australians to learn about his business’ unique service proposition.

“The campaign marks Appliances Online’s first major advertising push so it’s an exciting move for our business. I founded Appliances Online in 2005 and expansion has occurred at every level of the business despite relatively low brand awareness. Exceptional customer service and positive word of mouth have been the biggest drivers for our success however I’m looking forward to lifting that level of exposure so that more Australians can experience our legendary service first hand.”

James Fleet, CMO of Appliances Online said the campaign highlights Appliances Online’s incredible delivery and installation offering whilst also providing Australians with a glimpse of the brand’s quirky personality.

“As a young and dynamic company, we’re not your every day appliance retailer and it was key for the campaign to capture that. Unlike many other retailers, Appliances Online offers 24/7 locally based customer support; free next-day delivery, in addition to free connection and free removal of your old appliance. To top it off, our team are passionate about providing a convenient and hassle-free shopping experience at every stage of the customer journey.”

VCCP Creative Director Dean Hunt said: “It’s not often you meet a genuine legend. Let alone a whole company of them. Appliances Online have built a hugely successful business providing a level of service that has quickly become the stuff of suburban legend. 340,000 plus Facebook fans can’t be wrong.

“Our TV ad is based on true customer testimonials and features our legend character, aka The Legend. The campaign stretches across digital, radio, social, outdoor, direct, internal and beyond. It’s been an absolute honour representing every one of the staff down at Appliances Online with this campaign. This idea is one big ode to the legendary service they provide; and a great opportunity for some fun creative in a retail category largely devoid of character.

“We’ve really enjoyed working with all of our agency partners on this. What legends. And finally, a quote from the opening of 90s movie epic Legends of The Fall.  ‘Some people hear their own inner voices with great clearness, and they live by what they hear. Such people become crazy or; they become Legend’.”

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment supports Suncorp’s move to a network of brands model with Suncorp as the national Masterbrand. Suncorp executive general manager of brand and marketing Mim Haysom said it […]

ABC Unveils Its Lineup For 2019
  • Media

ABC Unveils Its Lineup For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Opinion

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Unveils “Give A Little Christmas” Via CX Lavender
  • Campaigns

Stockland Unveils “Give A Little Christmas” Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine