Sydney-based integrated communications agency, Zadro, has been appointed as the official communications partner for the Australasian Society of Association Executives (AuSAE) – a leading organisation representing association and not-for-profit (NFP) professionals in Australia and New Zealand.
Zadro secured the partnership with AuSAE after completing strategic communications planning and marketing support for the 2016 AuSAE Conference and Exhibition (ACE) earlier this year.
In the coming year, Zadro will focus on developing AuSAE’s online and offline marketing communications to fuel membership engagement and growth; plus supporting ACE 2017 – the pinnacle event for association professionals to be held at ICC Sydney in May 2017.
Brendon Ward, CEO at AuSAE said, “We are delighted to be continuing to work with Zadro across our communications – their team is highly experienced in the associations’ market and understands the unique challenges faced by not-for-profit organisations.
“Zadro is aligned with our mission to foster a strong association sector in Australia and New Zealand and are a great fit to boost our external communications, reach our goals and increase attendance at the 2017 conference.”
Debbie Bradley, group account director at Zadro said, “We’ve been working closely with associations on their diverse communication needs over many years. The sector is a key growth area for our business and we’re excited to be working with the fantastic AuSAE team to advance this industry and provide opportunities for development, education and training of association professionals.
“We look forward to assisting AuSAE in their future communications endeavours.”