Yumtable Partners With Uber And Takes Dining Digital

Yumtable Partners With Uber And Takes Dining Digital
SHARE
THIS


What best describes you?

Just when you thought technology couldn’t disrupt life any more, along comes Yumtable, a website and app that takes the hassles (was there ever a hassle?) of booking a restaurant table.

Well, it’s probably a little more than that. You whack in your postcode, what type of food you want to eat and all the possibilities pop-up immediately and, usually, with pretty hefty discounts too.

And having recently partnered with ride sharing app Uber, you can now get chauffeured to your restaurant; wined and dined, and bought back home all with a click on an app.

Yumtable’s general manager Levi Aron agrees the site’s success has come on the back of the rise of the “foodie” and shows like My Kitchen Rules and MasterChef. But it’s also good business for the restaurants themselves, helping them fill empty seats on quiet nights.

AAEAAQAAAAAAAAJ4AAAAJGU2N2Q1Yjc4LTFiY2EtNDBkYi1iNmYyLTVjY2MxOGVkMWY2Zg

Aron says Yumtable’s customers are typically under 40 and more likely to be female. Unsurprisingly, Aron says the brand’s success has been, in most parts, to its social media strategy.

“It’s all about becoming a strong brand in the restaurant space and we achieved this by building up our presence on Facebook, Instagram, Twitter as well as running countless campaigns that has increased brand awareness and on-boarding of new customers,” he told B&T.

“Partnering with like-minded brands and companies with similar demographics has helped push Yumtable to the forefront of our customer’s minds, engaging with them in ways like never have been realised before. An example of this is our strong ongoing partnership with Uber across social, API integration, and general unity when pushing dining and Uber resulting in the world first birth of #UberDINING,” he said.

Aron is also a “data is king” afficianado. He says data these days is the thing that gives marketers the jump on the competition.

“By carefully analysing data and using smarts to be able to automate the sequencing of this data, you are empowered and able to pinpoint campaigns, bringing maximum ROI to any marketing, sales, or general direction that you take.

“In its simplest level data enables us to quickly identify where we may be light on certain cuisines in particular regions, thus driving our sales teams to concentrate on this void. Data helps us understand how our diners are using the app and website, what they are searching for, what they like, what they would like to see more of etc etc. If data does not take a pivotal position in your business strategy change that today,” he said.

Yumtable have been announced as finalists in the StarTrack ORIAs, winners to be announced at STORIAS 23 July.

 

Please login with linkedin to comment

Latest News

Four Questions About Connected TVs Everyone Is Asking – Answered
  • Opinion

Four Questions About Connected TVs Everyone Is Asking – Answered

In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers… Four in 10 of us have smart TVs at home, and of that, 70 per per cent are Connected TVs (CTV). […]

Opinion

by B&T Magazine

B&T Magazine
TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture
  • Media

TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture

Crocmedia has announced the launch of Rainmaker, a dedicated TV production services business to be headed by former Head of Programming and Production at Channel Nine, Tim Cleary. Cleary will draw on his 25 years in the industry to spearhead the creation of bespoke new shows for distribution both in Australia and overseas under the Rainmaker […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]