Yumtable Partners With Uber And Takes Dining Digital

Yumtable Partners With Uber And Takes Dining Digital
SHARE
THIS



Just when you thought technology couldn’t disrupt life any more, along comes Yumtable, a website and app that takes the hassles (was there ever a hassle?) of booking a restaurant table.

Well, it’s probably a little more than that. You whack in your postcode, what type of food you want to eat and all the possibilities pop-up immediately and, usually, with pretty hefty discounts too.

And having recently partnered with ride sharing app Uber, you can now get chauffeured to your restaurant; wined and dined, and bought back home all with a click on an app.

Yumtable’s general manager Levi Aron agrees the site’s success has come on the back of the rise of the “foodie” and shows like My Kitchen Rules and MasterChef. But it’s also good business for the restaurants themselves, helping them fill empty seats on quiet nights.

AAEAAQAAAAAAAAJ4AAAAJGU2N2Q1Yjc4LTFiY2EtNDBkYi1iNmYyLTVjY2MxOGVkMWY2Zg

Aron says Yumtable’s customers are typically under 40 and more likely to be female. Unsurprisingly, Aron says the brand’s success has been, in most parts, to its social media strategy.

“It’s all about becoming a strong brand in the restaurant space and we achieved this by building up our presence on Facebook, Instagram, Twitter as well as running countless campaigns that has increased brand awareness and on-boarding of new customers,” he told B&T.

“Partnering with like-minded brands and companies with similar demographics has helped push Yumtable to the forefront of our customer’s minds, engaging with them in ways like never have been realised before. An example of this is our strong ongoing partnership with Uber across social, API integration, and general unity when pushing dining and Uber resulting in the world first birth of #UberDINING,” he said.

Aron is also a “data is king” afficianado. He says data these days is the thing that gives marketers the jump on the competition.

“By carefully analysing data and using smarts to be able to automate the sequencing of this data, you are empowered and able to pinpoint campaigns, bringing maximum ROI to any marketing, sales, or general direction that you take.

“In its simplest level data enables us to quickly identify where we may be light on certain cuisines in particular regions, thus driving our sales teams to concentrate on this void. Data helps us understand how our diners are using the app and website, what they are searching for, what they like, what they would like to see more of etc etc. If data does not take a pivotal position in your business strategy change that today,” he said.

Yumtable have been announced as finalists in the StarTrack ORIAs, winners to be announced at STORIAS 23 July.

 

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]