Wrigley Pacific is pleased to announce the appointment of Alison Levins as marketing director for the region.
Having joined the business in 2012, Levins’ insights and experience will be integral to the ongoing success of Wrigley’s iconic brands, which include EXTRA, 5 Gum, AIRWAVES, HUBBA BUBBA, P.K., JUICY FRUIT, ECLIPSE, STARBURST and SKITTLES.
Patrick Gantier, general manager, Wrigley Pacific, commented, “At Wrigley we recognise that our Associates are our most valuable asset and essential to our continued growth and success. We are delighted with Alison’s promotion and to welcome her to the Leadership Team.
“Alison’s experience, energy and creativity have played a significant role in our growth strategy for the Pacific Business. Her appointment is testament to her strong ability to collaborate and the results she has delivered across a number of key portfolio and category projects.”
Most recently acting as marketing manager for Gum, the promotion to marketing director also sees her become a member of the APAC Marketing Leadership Team and a member of a number of Global Brand Boards.
Prior to joining Wrigley, Levins worked at Nestle and Unilever in Ireland where she held both marketing and commercial roles.
Levins added, “I’m excited to continue my career journey with Wrigley and bring a fresh perspective to the role. As a team we have a lot to be proud of and I want to ensure we continue to explore the innovative ideas that have put our Pacific business on the map.
“Products such as ECLIPSE™ Chewy Mints and campaigns such as ‘Eat Drink, Chew’ were all developed here in Australia and have proven to be a great success internationally.”