Supermarket giant Woolworths has teamed up with internet radio network Pandora to create its own radio station, which is expected to reach 17 million customers each week.
‘Woolworths Radio – Powered by Pandora’ will stream exclusive Pandora stations in more than 970 supermarkets which has been specifically curated and is frequently varied to reflect different shopping times, locations and experiences.
In addition to the in-store music, customers will be encouraged to download the Pandora app during the audio and in point-of-sale displays to access Woolworths Radio 24/7. The station features Australian artists such as Kylie Minogue, Vance Joy, The Rubens, and Keith Urban, as well as international artists.
Mood Media, Pandora’s business partner, installed the software and media players across the Woolworths supermarkets.
Woolworths’ general manager for marketing operations, Rod Evenden, said the retailer is very focused on delivering a great in-store experience for customers.
“We are delighted to have partnered with Pandora and Mood Media to provide our customers with songs and music they enjoy and can relate to,” he said.
“Music plays an important role in setting our mood, whether it’s in a Woolies store, travelling in the car, or cooking dinner at home. Now customers can tune into great music via Woolworths Radio on the free Pandora app.”
Pandora’s director of business development for Australia and New Zealand, Rick Gleave, said the partnership extends the network’s ability to bring a unique selection of music experiences to every listener in Australia.
“As we continue to scale, this illustrates the joy Pandora can bring to every listener in the country no matter where they are,” he said.
“Woolworths provides a unique and new environment for music from Pandora.”
The radio station goes live today.