Global digital performance marketing agency Tug has announced the acquisition of Sydney-based content marketing agency Fourteen Digital.
Complimenting Tug’s performance and media pedigree, Fourteen Digital now provides it with an integrated agency offering including content strategy, in-house creative design, video production, digital development, and copywriting.
Fourteen Digital was established in 2014, creating digital content strategy and campaigns for brands such as DHL, Hino Australia, Nutella, Carlsberg, V Energy, and Surf Life Saving Australia.
Managing director of Fourteen Digital, Kane Curran (pictured above, right), will now become head of content for Tug Australia.
“It’s exciting to be part of such a great culture and team with an outstanding track record of results for so many leading brands,” Curran said.
“Our aligned offering now provides clients with a fully integrated view of the customers lifecycle.’
Shane Lennon (pictured above, left), managing director of Tug’s Australian office, said: “As the market moves toward a performance-led mindset in all marketing partnerships, it’s critical for us to deliver a comprehensive and cohesive solution that embodies media, creative and technology throughout the entire cycle from planning, to delivery, to measurement.”