Tinder Recruits Intel’s Kristen Hardeman For Local Country Manager Role
![Tinder Recruits Intel’s Kristen Hardeman For Local Country Manager Role](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Dating app Tinder has hired Kristen Hardeman as its new country manager of Australia. In this role, Hardeman will be responsible for overseeing marketing operations in Australia and building the brand strategically in market.
“As a brand that is at the intersection of culture and dating, we were eager to find someone who understands the mindset of the Gen Z audience and who can help us reach them in an authentic way,” said Jenny Campbell, CMO of Tinder.
“Kristen’s background in creating unique experiences and strategically marketing to new audiences for the Australian market made her the perfect choice for the Country Manager role at Tinder.”
Prior to joining Tinder, Hardeman led consumer marketing for Intel Australia, where she used innovative marketing initiatives and strategic partnerships with the Sydney Opera House and Vivid Sydney to grow the brand and reach new audiences. Hardeman also has extensive experience leading accounts at notable creative agencies in Sydney and New York including The Monkeys, Saatchi & Saatchi and JWT. She worked across a broad range of sectors from technology to entertainment, banking, not-for-profit, FMCG and new business, and will be bringing this experience with her at Tinder.
“When Tinder entered the market six years ago, it completely changed how people meet and date all over the world,” said Hardeman
“I’ve been able to see first-hand how it has impacted social culture here in Australia and I couldn’t resist the opportunity to join such a trailblazing brand.”
With its continued expansion into the APAC region, the social app has also brought on Hiroko Kujime and Giuliano Octavianos as marketing and business development managers to lead its growth efforts in Japan and Indonesia respectively. Kujime and Octavianos will develop and execute strategic marketing initiatives for Tinder and optimise local campaigns for brand growth across Asia.
Latest News
![Sydney Comedy Festival: Taking The City & Social Media By Storm](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
![Global Marketers Descend For AANA’s RESET For Growth](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
![Is Meta’s New AI Chatbot Too Left-Wing?](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
![TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
![PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
![Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
![GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
![Mastercard Nabs Florencia Aimo From Marriott International](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
![Bastion Agency Appoints Cheuk Chiang As New ANZ CEO](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
![Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
![Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
![World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
![Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
![The Fred Hollows Foundation Appoints Ardent For PR](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
![AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
![Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
![MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
![Amanda Laing Announces Resignation From Foxtel Group](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
![The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
![Howatson+Company Acquires Akkomplice](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
![Google Delays Third-Party Cookie Deprecation Again](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
![Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
![“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
![The Unapproved Climate Certification Allegedly Causing Mass Greenwashing](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
![TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
![Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
![Industry Shares Trends Shaping The Industry This International Creators Day](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
![Mable Extends HOYTS Sensory Screenings Partnership](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
![Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
![Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
![Opinion: How Video Calls Neglect Learning Diversity](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
![DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
![Smile For A Good Cause: The Social Media Campaign Giving Back To The Community](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
![Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
![Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
![Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech](https://www.bandt.com.au/information/themes/bandtv1/img/default.png)
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.